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We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak Moment" to Herbal Essences' outrageous "Totally Organic Experience." In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.

Advertising --- Marketing --- Attention-Seeking --- Business & Economics --- Psychology

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Focusing on difficult behavior that all teachers face in their classrooms, this edition offers practical advice on assessing the problem, relating targets to IEPs, reducing the unwanted behaviour, and increasing the desired behaviours.

Attention-seeking. --- Emotional problems of children. --- Problem children --- Classroom management. --- Behavior modification. --- Education.

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"With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort--simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory--and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods."--Amazon.com.

Attention-seeking --- Branding (Marketing) --- Success --- E-books --- Growth (Psychology) --- Personal development --- Personal growth --- Self-improvement --- Conduct of life --- Fortune --- Failure (Psychology) --- Fear of success --- Brand name products --- Marketing --- Advertising --- Seeking attention --- Human behavior --- Attention-seeking. --- Attention. --- Success. --- Concentration (Psychology) --- Flow (Psychology) --- Apperception --- Arousal (Physiology) --- Educational psychology --- Memory --- Psychology --- Thought and thinking --- Distraction (Psychology) --- Executive functions (Neuropsychology) --- Interest (Psychology) --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Psychology.