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Book
Mehr Als Nur Werbung? : Eine Untersuchung des Produktunabhängigen Werbekurzfilms
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ISBN: 9783846767085 9783770567089 3846767085 Year: 2022 Publisher: Paderborn, Deutschland : Brill Fink,

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Abstract

Der Werbefilm befindet sich in einem ästhetischen Transformationsprozess, der die Grenzen zwischen Werbung und Kunst stärker als je zuvor in Frage stellt. Angetrieben durch die Digitalisierung, spitzt sich dabei auch der Kampf um die Aufmerksamkeit der Rezipienten zu. Mit den produktunabhängigen Werbekurzfilmen reagiert die Werbung hierauf mit einer neuen Art narrativer Spots, die sich den Grundsätzen der Werbung widersetzt und sich in ihrer Ästhetik verstärkt dem Kurzfilm zuwendet. Dabei ist die Erzählung, ebenso wie die emotionalen Stimuli, die sie vermittelt, losgelöst vom Werbeobjekt und zeigt unverfälscht auf, welche Werte, Normen, Wünsche und Probleme in der rezipierenden Gesellschaft vorherrschen. Die Untersuchung verdeutlicht, dass der produktunabhängige Werbekurzfilm folglich nicht allein auf der Ebene der Werbung interpretiert werden darf, sondern auch als Filmgattung verstanden werden muss.


Book
Literacy Work in the Reign of Human Capital
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ISBN: 0823266753 0823264254 0823264262 082326422X 0823264238 Year: 2015 Publisher: New York, NY : Fordham University Press,

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In recent years, a number of books in the field of literacy research have addressed the experiences of literacy users or the multiple processes of learning literacy skills in a rapidly changing technological environment. In contrast to these studies, this book addresses the subjects of literacy. In other words, it is about how literacy workers are subjected to the relations between new forms of labor and the concept of human capital as a dominant economic structure in the United States. It is about how literacies become forms of value producing labor in everyday life both within and beyond the workplace itself.As Evan Watkins shows, apprehending the meaning of literacy work requires an understanding of how literacies have changed in relation to not only technology but also to labor, capital, and economics. The emergence of new literacies has produced considerable debate over basic definitions as well as the complexities of gain and loss. At the same time, the visibility of these debates between advocates of old versus new literacies has obscured the development of more fundamental changes. Most significantly, Watkins argues, it is no longer possible to represent human capital solely as the kind of long-term resource that Gary Becker and other neoclassical economists have defined. Like corporate inventory and business management practices, human capital—labor—now also appears in a “just-in-time” form, as if a power of action on the occasion rather than a capital asset in reserve.Just-in-time human capital valorizes the expansion of choice, but it depends absolutely on the invisible literacy work consigned to the peripheries of concentrated human capital. In an economy wherein peoples’ attention begins to eclipse information as a primary commodity, a small number of choices appear with an immensely magnified intensity while most others disappear entirely. As Literacy Work in the Reign of Human Capital deftly illustrates, the concentration of human labor in the digital age reinforces and extends a class division of winners on the inside of technological innovation and losers everywhere else.


Book
The End of the CBC?
Authors: ---
ISBN: 1487593546 1487593554 Year: 2020 Publisher: Toronto : University of Toronto Press,

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The End of the CBC? is about three overlapping crises: the crisis that has enveloped the CBC, the crisis of news, and the crisis of democracy. They are all the result to some degree of the vast changes that have overtaken and consumed the media world in the last ten to fifteen years. The emergence of platforms such as Google, Facebook, Twitter, and Netflix, the hyper-targeting of individual users through data analytics, the development of narrow online identity communities, and the rise of an attention economy that makes it more and more difficult for any but the most powerful media organizations to be noticed, have changed the media landscape in dramatic ways. The effects on the CBC and on other Canadian media organizations have been shattering. Describing the failure of successive governments to address problems faced by the public broadcaster, this book explains how the CBC lost its place in sports, drama, and entertainment. Taras and Waddell propose a way forward for the CBC – one in which the corporation concentrates its resources on news and current affairs and re-establishes a reputation for depth and quality.


Book
Ballad of the Bullet : Gangs, Drill Music, and the Power of Online Infamy
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ISBN: 0691194432 0691200084 069120649X Year: 2020 Publisher: Princeton, NJ : Princeton University Press,

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How poor urban youth in Chicago use social media to profit from portrayals of gang violence, and the questions this raises about poverty, opportunities, and public voyeurismAmid increasing hardship and limited employment options, poor urban youth are developing creative online strategies to make ends meet. Using such social media platforms as YouTube, Twitter, and Instagram, they’re capitalizing on the public’s fascination with the ghetto and gang violence. But with what consequences? Ballad of the Bullet follows the Corner Boys, a group of thirty or so young men on Chicago’s South Side who have hitched their dreams of success to the creation of “drill music” (slang for “shooting music”). Drillers disseminate this competitive genre of hyperviolent, hyperlocal, DIY-style gangsta rap digitally, hoping to amass millions of clicks, views, and followers—and a ticket out of poverty. But in this perverse system of benefits, where online popularity can convert into offline rewards, the risks can be too great.Drawing on extensive fieldwork and countless interviews compiled from daily, close interactions with the Corner Boys, as well as time spent with their families, friends, music producers, and followers, Forrest Stuart looks at the lives and motivations of these young men. Stuart examines why drillers choose to embrace rather than distance themselves from negative stereotypes, using the web to assert their supposed superior criminality over rival gangs. While these virtual displays of ghetto authenticity—the saturation of social media with images of guns, drugs, and urban warfare—can lead to online notoriety and actual resources, including cash, housing, guns, sex, and, for a select few, upward mobility, drillers frequently end up behind bars, seriously injured, or dead.Raising questions about online celebrity, public voyeurism, and the commodification of the ghetto, Ballad of the Bullet offers a singular look at what happens when the digital economy and urban poverty collide.


Book
The internet trap : how the digital economy builds monopolies and undermines democracy
Author:
ISBN: 9780691184070 0691184070 0691159262 0691210209 9780691184074 Year: 2018 Publisher: Princeton, New Jersey : Princeton University Press,

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A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online-and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else-and reveals what small players can do to survive in a game that is rigged against them.Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences-it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.


Book
The good-enough life
Author:
ISBN: 0691204349 Year: 2022 Publisher: Princeton ; Oxford : Princeton University Press,

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"How an acceptance of our limitations can lead to a more fulfilling life and a more harmonious society"--

Keywords

Ability. --- Conduct of life. --- Ableism. --- Absurdity. --- Adolf Hitler. --- African-American Civil Rights Movement (1954–68). --- Agriculture (Chinese mythology). --- Arbitrariness. --- Archaeology. --- Attention economy. --- Biomass (ecology). --- Buddhism. --- Canberra. --- Capitalism. --- Central Asia. --- Chengdu. --- Company. --- Competition. --- Computational model. --- Cory Doctorow. --- Customer. --- Cycling. --- Deansgate. --- Debt. --- Disability studies. --- Docking station. --- Economic recovery. --- Economics. --- Elitism. --- Entrepreneurship. --- Equal opportunity. --- Feeling. --- Fiat money. --- Financial institution. --- Funding. --- Global warming. --- Good and evil. --- Great Famine (Ireland). --- Greatness. --- Hinge. --- Human migration. --- Human nature. --- Humility. --- Hunter-gatherer. --- Illustration. --- Imperialism. --- Income bracket. --- Jacques Derrida. --- Laptop. --- Laughter. --- Liberal socialism. --- Local community. --- Loneliness. --- Market (economics). --- Mechanization. --- Mentorship. --- Meritocracy. --- Michael Walzer. --- Mining. --- Moisture. --- Morality. --- Mutual aid (organization theory). --- Netflix. --- New Society. --- New Urbanism. --- Nikil Saval. --- Pali Canon. --- Patriarchy. --- Perfectionism (psychology). --- Play (activity). --- Positional good. --- Publicity. --- Quality of life. --- Racism. --- Rational choice theory. --- Rationality. --- Rosa Luxemburg. --- Samaritans (charity). --- Self-esteem. --- Shenzhen. --- Suburbanization. --- Superiority (short story). --- Supporter. --- Taoism. --- Tax. --- Technological revolution. --- Technology. --- Teleology. --- The New York Times. --- Thought. --- Tinder (app). --- Traffic collision. --- Transport network. --- Tree. --- Unemployment. --- Urbanization. --- Waste management. --- Wealth. --- World War II. --- Yacht. --- Yale University Press. --- Zhuangzi (book).

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