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The military attaché
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Year: 1967 Publisher: Princeton (N.J.) : Princeton university press,

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Defense Engagement since 1900 : Global Lessons in Soft Power
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ISBN: 9780700629480 Year: 2020 Publisher: Lawrence, KS : University Press of Kansas,

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There is more to defense than military might and more to the military than a fighting force. At a moment of global upheaval, domestic turmoil, and political uncertainty, this timely volume seeks to define and reframe the terms of defense engagement - the use of military capabilities to exert soft power (influence) as opposed to hard power (military force). This book is a work of applied military history that brings lessons of the past to bear on current issues. In a number of case studies spanning the twentieth century and the globe, the authors explore various dimensions of defense engagement. The contributors recast the role of a state's military from wielder of force to employer of power, and these chapters will prove critically important to today's strategic thinkers, as democratic states increasingly contend with hybrid, subthreshold, and Gray Zone warfare.


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Relations presse : comment gagner l'attention et l'affection des médias
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ISBN: 9782744061035 2744061034 Year: 2004 Publisher: [Paris]: Pearson education,

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Fastening, joining, and connecting : a mechanical designers' workbook
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ISBN: 0070569258 9780070569256 Year: 1990 Publisher: New York : McGraw-Hill,

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Savoir communiquer avec la presse : guide de média training et règles de prise de parole en public : conférences, interviews...
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ISBN: 9782840014867 Year: 2007 Publisher: Paris : Maxima,


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Relations presse : les gérer et les rentabiliser avec Internet : relations presse et publiques, évènements..., connaître et maîtriser les méthodes, les outils et les techniques,valoriser ses actions de communication
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ISBN: 9782711787265 2711787265 Year: 2008 Publisher: Paris : Vuibert,

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Il est parfaitement possible aujourd'hui d'évaluer les retours sur investissement et la rentabilité de la communication non publicitaire, dite aussi institutionnelle. D'une part, en mesurant son impact sur la notoriété et l'image de la société, d'autre part, en comptabilisant les contacts établis à travers l'évaluation de la nature et du coût.


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Nägel, Stifte, Niete : Befestigungstechnik im samischen Heraion
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ISBN: 9781407308371 1407308378 Year: 2011 Volume: 2266 Publisher: Oxford Archaeopress

Anhänger in Griechenland von der mykenischen bis zur spätgeometrischen Zeit : (Griechisches Festland, Ionische Inseln, dazu Albanien und Jugoslawisch Mazedonien)
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ISBN: 3406070825 Year: 1979 Volume: 2 Publisher: München Beck


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Devenez pro des relations presse : nouveaux médias, nouvelles approches
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ISBN: 9782297005166 2297005164 Year: 2011 Volume: 6 Publisher: Paris : Gualino,

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Guide de communication avec la presse abordant les différents aspects à maîtriser : définition d'une stratégie, utilisation d'outils spécifiques, écriture adaptée aux attentes des journalistes, communication sur le web, calcul du retour sur investissement, sous-traitance.


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Anglophobia in fascist Italy
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ISBN: 152615966X Year: 2021 Publisher: Manchester : Manchester University Press,

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This book is freely available in digital formats thanks to a generous grant from the Andrew W. Mellon Foundation.Anglophobia in Fascist Italy traces the origins and development of anti-British sentiment in Fascist Italy, as Britain turned from being an ally in the First World War to an enemy in the Second. The book demonstrates that Fascist ideologues framed Britain as a stagnant and decaying country and the polar opposite of Fascism's new civilisation, to the point that the regime's assessment of British political resolve and military might were distorted by ideological bias. The book offers a thorough analysis of diplomatic, military and journalistic sources and demonstrates that anti-British tropes had permeated Italy to a greater degree than was previously believed.

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