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There is more to defense than military might and more to the military than a fighting force. At a moment of global upheaval, domestic turmoil, and political uncertainty, this timely volume seeks to define and reframe the terms of defense engagement - the use of military capabilities to exert soft power (influence) as opposed to hard power (military force). This book is a work of applied military history that brings lessons of the past to bear on current issues. In a number of case studies spanning the twentieth century and the globe, the authors explore various dimensions of defense engagement. The contributors recast the role of a state's military from wielder of force to employer of power, and these chapters will prove critically important to today's strategic thinkers, as democratic states increasingly contend with hybrid, subthreshold, and Gray Zone warfare.
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Machine design --- Assemblages (Technologie). --- Machines --- Attaches. --- Conception et construction.
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Interviewing in journalism --- Interviews --- Broadcast journalism --- Press secretaries --- Communication in organizations --- Entretiens --- Presse audiovisuelle --- Attachés de presse --- Communication dans les organisations --- Attachés de presse
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Il est parfaitement possible aujourd'hui d'évaluer les retours sur investissement et la rentabilité de la communication non publicitaire, dite aussi institutionnelle. D'une part, en mesurant son impact sur la notoriété et l'image de la société, d'autre part, en comptabilisant les contacts établis à travers l'évaluation de la nature et du coût.
Corporations --- Communication in management --- Press secretaries --- Entreprises --- Communication en gestion --- Attachés de presse --- Public relations --- Relations publiques --- Attachés de presse
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Fasteners --- Excavations (Archaeology) --- Attaches --- Fouilles (Archéologie) --- History --- Histoire --- Heraion tes Samou --- Samos (Greece : Municipality) --- Sãmos (Grèce : Ile) --- Antiquities --- Antiquités --- History. --- Fouilles (Archéologie) --- Hēraion tēs Samou --- Sámos (Grèce : Ile) --- Antiquités --- Antiquities.
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Civilization, Mycenaean --- Greece, Modern --- Pendants (Jewelry) --- Fasteners --- Handles --- Civilisation mycénienne --- Attaches --- Manches (Technique) --- Antiquities --- Jewelry --- Grips (Machines, tools, etc.) --- Implements, utensils, etc. --- Machinery --- Tools --- Fastenings --- Joints (Engineering) --- Mycenaean civilization --- Civilization, Aegean --- Greece --- Antiquities. --- Civilisation mycénienne
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Guide de communication avec la presse abordant les différents aspects à maîtriser : définition d'une stratégie, utilisation d'outils spécifiques, écriture adaptée aux attentes des journalistes, communication sur le web, calcul du retour sur investissement, sous-traitance.
Public relations --- Relations publiques --- Guides, manuels, etc. --- Relations publiques et Internet. --- Attachés de presse --- Communiqués de presse. --- Entreprises --- Presse. --- Relations publiques. --- Relations de presse. --- relations publiques --- presse --- France. --- presse.
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This book is freely available in digital formats thanks to a generous grant from the Andrew W. Mellon Foundation.Anglophobia in Fascist Italy traces the origins and development of anti-British sentiment in Fascist Italy, as Britain turned from being an ally in the First World War to an enemy in the Second. The book demonstrates that Fascist ideologues framed Britain as a stagnant and decaying country and the polar opposite of Fascism's new civilisation, to the point that the regime's assessment of British political resolve and military might were distorted by ideological bias. The book offers a thorough analysis of diplomatic, military and journalistic sources and demonstrates that anti-British tropes had permeated Italy to a greater degree than was previously believed.
Fascism --- History --- Italy --- Foreign relations --- Anglo-Italian relations. --- Benito Mussolini. --- European relations in the Interwar Years. --- Fascist Italy. --- Italian history. --- Second World War. --- military attachés. --- racist theories. --- totalitarianism. --- war propoganda.
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