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Identidad colectiva. --- Multiculturalismo. --- Globalización --- Cultura. --- Aspecto social.

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Community organization --- Sociology of the family. Sociology of sexuality --- Feminismo. --- Internet --- Medios de comunicación social y mujeres. --- Mujeres en los medios de comunicación social. --- Aspecto social.

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This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.

Motivation research (Marketing). --- Market research. --- Management—Study and teaching. --- Consumer Behavior. --- Market Research/Competitive Intelligence. --- Management Education. --- Market research --- Marketing --- Markets --- Research --- Research, Industrial --- Advertising --- Marketing research --- Motivation (Psychology) --- Psychological aspects --- Social marketing. --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Aspecto social --- Motivation research (Marketing) --- Marketing research.

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Periodismo electrónico --- Medios de comunicación social --- Aspecto social --- Digital media. --- Online journalism. --- Digital communications --- Social aspects. --- Communications, Digital --- Digital transmission --- Pulse communication --- Digital electronics --- Pulse techniques (Electronics) --- Telecommunication --- Digital media --- Signal processing --- Electronic journalism --- Internet journalism --- Journalism --- Electronic media --- New media (Digital media) --- Mass media --- Online journalism --- Digital techniques

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Chapitre 8 : Jacques Chessex, héros national malgré eux : p. 155-174.

Sociology of literature --- Psychological study of literature --- Literary prizes --- Literature and society --- Creation (Literary, artistic, etc.) --- Prix littéraires --- Littérature et société --- Création (Arts) --- Social aspects --- Aspect social --- Authors, French --- Aspect sociologique. --- Psychology. --- Escritores franceses --- Novela francesa --- Premios literarios --- Literaturpreis. --- Autor. --- Identitätskrise. --- Schriftsteller. --- Psicología. --- Aspecto social. --- Aspecto psicológico. --- Frankreich. --- Prix littéraires --- Littérature et société --- Création (Arts) --- Social aspects. --- #SBIB:316.7C311 --- #SBIB:316.7C213 --- Book awards --- Book prizes --- Literary awards --- Literature --- Awards --- Sociological aspects --- Cultuurbeleid: internationaal --- Cultuursociologie: letterkunde, literatuur --- Prizes --- Art --- Artistique --- Attitude --- Creation --- Creativite --- Doctrine --- France --- Litteraire --- Litterature --- Pensee --- Prix --- Reconnaissance --- Renomme --- Social --- Societe --- Sociologie --- Ecrivain --- Prix littéraires - Aspect sociologique. --- Prix littéraires - France. --- Littérature et société - France. --- Authors, French - Psychology. --- Literary prizes - France.