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Psychonephrology : a guide to principles and practice
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ISBN: 303084739X 3030847403 Year: 2022 Publisher: Cham, Switzerland : Springer,

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Handbook of the psychology of fatherhood
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ISBN: 3031144988 303114497X Year: 2022 Publisher: Cham, Switzerland : Springer,

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The role of pleasure to improve tourism education
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ISBN: 303121580X 3031215796 Year: 2023 Publisher: Cham, Switzerland : Springer,

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This book discusses how pleasure, as an emotional motivation, can play a leading role in improving the learning of new cognitive skills and abilities. Set in a research center orientated to innovate educative techniques for optimizing the learning process, this case study is focusing on the power of pleasure (joy) as a strategy to better the standard education systems in Argentina and beyond. This editorial project is based on an efficient experiment known as “PANCOE” where pre-graduate students of tourism bachelor at the University of Palermo, Argentina, were subject to different pleasurable experiences mainly marked by eating, tasting dishes and non-alcohol drinks while cooking and kneading bread pieces. PANCOE aims to integrate students' senses with their emotions, academic performance, and digital platforms. PANCOE devotes efforts to transforming negative feelings like fear into positive ones like joy. As an outcome, students who had taken part in PANCOE not only obtained higher degrees but also completed their studies with a bachelor's degree. Therefore, PANCOE situates as a promising and exciting tourism education method to better the academic performance of low-grade students in tourism and to bring creativity to the tourism classroom for all students.

Atomic light (shadow optics)
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ISBN: 0816646112 9780816646111 Year: 2005 Publisher: Minneapolis ; London : University of Minnesota Press,

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Psychological aspects of cancer : a guide to emotion and psychological consequences of cancer, their causes and their management
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ISBN: 3030857018 3030857026 Year: 2022 Publisher: Cham, Switzerland : Springer,

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Colonialism and the COVID-19 Pandemic
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ISBN: 9783030928254 Year: 2022 Publisher: Cham Springer International Publishing :Imprint: Springer

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The Deceased-focused Approach to Grief : An Alternative Model
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ISBN: 9783030982454 9783030982447 9783030982461 9783030982478 Year: 2022 Publisher: Cham Springer International Publishing

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Conventional grief models focus on the bereaved, including actions that they need to take to get back to normalcy following the death of a loved one. This book suggests that it might be helpful in the grieving process to focus on the deceased, instead. Research points to the benefits of altruistic acts and thoughts, including improvements in mood. Altruistic acts and thoughts also could be extended to the deceased, who in death have experienced a loss as well. By taking on the perspective of and being empathic toward the deceased, a “response shift” occurs that could result in mood improvement and happiness in the bereaved. The book provides guidelines for this alternative grief model in the death of a child, of a teenager, of a spouse/partner, and of a sibling; and in multiple deaths and persistent grief experience among others. Based on motivational principles, a workbook has also been provided for monitoring progress in coping with bereavement. Each chapter includes a list of comprehension questions and additional readings to help the reader further explore the topic at hand. This book would be useful in a course on death, dying and bereavement; to healthcare practitioners/bereavement counsellors; and to scholars in death, dying and bereavement across different fields including Psychology, Sociology, Social Work, Public Health and Religion. .


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Persuasive gaming in context

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The rapid developments of new communication technologies have facilitated the popularization of digital games, which has translated into an exponential growth of the game industry in the last decades. The ubiquitous presence of digital games has resulted in an expansion of the applications of these games from mere entertainment purposes to a great variety of serious purposes. In this edited volume, we narrow the scope of attention by focusing on what game theorist Ian Bogost has called "persuasive games", that is, gaming practices that combine the dissemination of information with attempts to engage players in particular attitudes and behaviors. This volume offers a multifaceted reflection on persuasive gaming, that is, on the process of these particular games being played by players. The purpose is to better understand when and how digital games can be used for persuasion, by further exploring persuasive games and some other kinds of persuasive playful interaction as well. The book critically integrates what has been accomplished in separate research traditions to offer a multidisciplinary approach to understanding persuasive gaming that is closely linked to developments in the industry by including the exploration of relevant case studies.


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Disruptive environmental communication
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ISBN: 3031171640 3031171659 9783031171659 Year: 2022 Publisher: Cham, Switzerland : Springer,


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Neuro-Advertising : Brain-friendly advertising for more success in your market
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ISBN: 9783658386337 9783658386320 9783658386344 9783658386351 Year: 2022 Publisher: Wiesbaden Springer Fachmedien, Imprint: Springer

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When does advertising work and how can the effect best be determined in advance? The Subconscious Decision Marketing Index (SDMI) provides answers to this question. This novel measurement and analysis tool for assessing the subconscious impact of advertising captures the relevant processes in the subconscious of customers when making purchase decisions on the basis of neuroscience. This book demonstrates how the SDMI can be used in practice to identify brain regions, emotions, and body responses that are addressed by advertising, while measuring how advertising promotes or inhibits sales. This provides marketers and creative professionals in advertising agencies with metrics and clarity in areas that previously could only be partially measured, if at all. The result is easily comparable indices from which concrete recommendations for action can be derived. A practical, profitable book for anyone who wants to use their marketing spend effectively and make a sound case for it! The content Emotion Index: Which emotions sell? What emotions does advertising trigger? Benefit Index: To what extent does the advertising convince with brain-appropriate benefits? Memory index: How high is the actual memory value? Hormone index: Which hormonal reactions are triggered and how do they influence the buying process of customers? Impulse Index: How well does advertising use impulse opportunities? How well do they work? The author Elke Schwarz is the managing director of the Institute for Sales and Marketing Excellence and developer of the SDMI. She lectures on the subject of the unconscious effectiveness of advertising and advises companies as well as advertising agencies. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

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