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Arts marketing
Authors: --- ---
ISBN: 0750659688 9780750659680 9780080472058 9781136428203 9781136428241 9781136428258 9781138144880 Year: 2004 Publisher: Oxford: Elsevier,

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Abstract

Standing room only : strategies for marketing the performing arts
Authors: ---
ISBN: 0875847374 9780875847375 Year: 1997 Publisher: Boston (Mass.) : Harvard business school press,

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Der Kulturbetrieb : dreissig Annäherungen
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ISBN: 3518390783 9783518390788 Year: 1996 Volume: 2578 Publisher: Frankfurt am Main: Suhrkamp,

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Book
Le marketing des arts et de la culture
Authors: --- ---
ISBN: 2891055004 9782891055000 Year: 1993 Publisher: Boucherville: Morin,


Book
Marketing the arts : a fresh approach
Authors: ---
ISBN: 9780415496865 9780415496858 9780203855072 0415496861 0415496853 0203855078 1136995013 9786612589638 1136995021 1282589636 9781136994975 9781136995019 9781136995026 Year: 2010 Publisher: New York: Routledge,

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Abstract

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including:


Periodical
International journal of arts management
Author:
ISSN: 14808986 Year: 1998 Publisher: Montréal: Chair in Arts Management, Ecole des hautes études commerciales,


Book
Le marketing des arts et de la culture
Authors: --- --- ---
ISBN: 2891057775 9782891057776 Year: 2000 Publisher: Boucherville (Québec): Morin,


Book
Le marketing des arts et de la culture
Authors: --- --- ---
ISBN: 9782891059640 2891059646 Year: 2007 Publisher: Montréal: Morin,

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