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ISBN: 007707839X Year: 1994 Volume: *3 Publisher: London New York McGraw-Hill
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Product strategy --- Articles de marque --- Brand name products --- Branded merchandise --- Gestion des produits --- Merchandise [Branded ] --- Merkartikelen --- Merkartikels --- Product management --- Productenbeheer --- Produits de marque --- Produits--Gestion --- Industrial marketing --- Management --- Brand name products - Marketing. --- Branding (Marketing) --- Product management. --- Industrial policy --- Master of business administration degree. --- Marketing industriel --- Stratégie de marque --- Produits commerciaux --- Politique industrielle --- Maîtrise en administration --- Management. --- Gestion --- Gestion. --- Stratégie de marque --- Maîtrise en administration
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ISBN: 9782804171087 2804171086 Year: 2013 Publisher: Bruxelles : De Boeck,
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Articles de marque --- Brand name products --- Brand name products -- Marketing --- Branded merchandise --- Branding --- Branding (Marketing) --- Création d'image de marque --- Développement d'image de marque --- Gestion d'image de marque --- Gestion de marque --- Image de marque [Stratégie d' ] --- Marque [Stratégie de ] --- Merchandise [Branded ] --- Merkartikelen --- Merkartikels --- Merkstrategie --- Politique de marque --- Positionnement de marque --- Produits de marque --- Produits de marque -- Marketing --- Stratégie d'image de marque --- Stratégie de marque --- Valorisation de marque --- Marques de commerce --- Stratégie de marque --- Case studies --- Marques de commerce. --- Stratégie de marque. --- Branding (Marketing) - Case studies --- Brand name products - Case studies
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