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Architects, development practitioners and designers are working in a global environment and issues such as environmental and cultural sustainability matter more than ever. This book looks at what it means for practitioners to practice architecture on a global scale and provides a blueprint for developing architectural practices.
Environmental planning --- Architecture --- Economic geography --- Developing countries --- Architectural practice --- Architecture and society. --- Economic aspects. --- Sociological aspects --- Social aspects. --- Architecture - Economic aspects. --- Architectural practice - Sociological aspects
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In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits and considering the damage it may do." "Klingmann argues that architecture can use the concepts and methods of branding - not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether it be of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square - prototypes and case studies in branding - to Prada's superstar-architect-designed shopping epicenters and the banalities of NikeTown. Beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes.
Product strategy --- Architecture --- Symbolism in architecture --- Brand name products --- Economic aspects --- Symbolism in architecture. --- Brand name products. --- Economic aspects. --- Architecture - Economic aspects
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"A pioneering look at the ways in which contemporary architecture serves the interests of the capitalist class, from global North to South and through to the petro-cities of the Gulf States In the last quarter century, a new form of iconic architecture has appeared throughout the world's major cities. Typically designed by globe-trotting "starchitects" or by a few large transnational architectural firms, these projects are almost always driven by private interests. In The Icon Project, sociologist Leslie Sklair focuses on ways in which capitalist globalization is produced and represented all over the world, especially in globalizing cities. Sklair traces how the iconic buildings of our era-elaborate shopping malls, spectacular museums and vast urban megaprojects-constitute the triumphal "Icon Project" of contemporary global capitalism, promoting increasing inequality and hyperconsumerism. He sets out to explain how the architecture industry organizes the social production and marketing of iconic structures and how corporations increasingly dominate the built environment and promote the trend towards globalizing, consumerist cities. The Icon Project, Sklair argues, is a weapon in the struggle to solidify capitalist hegemony as well as reinforce transnational capitalist control of where we live, what we consume, and how we think"--
ARCHITECTURE / Professional Practice. --- ARCHITECTURE / Urban & Land Use Planning. --- Architecture and globalization. --- Architecture --- BUSINESS & ECONOMICS / Urban & Regional. --- Capitalism --- Globalization --- Economic aspects. --- Social aspects. --- Architecture and globalization --- Economic aspects --- Social aspects --- Architecture - Economic aspects --- Globalization - Economic aspects --- Capitalism - Social aspects
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Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company
Bureau --- Bâtiment de bureaux --- Conteneur --- Tour --- Façade --- Architecture intérieure --- Banque --- Hadid, Zaha, 1950-2016 --- Chaix, Philippe, 1949 --- -Foster associates --- Barbosa, Antonio --- Behnisch, Stefan --- Bofill, Ricardo --- Clemes, Jim --- Cucinella, Mario --- Dittel, Frank --- Gautrand, Manuelle, 1961 --- -Landau, Gerhard --- Kindelbacher, Ludwig --- Larsen, Henning --- Lorenz, Peter --- Hao, Ruan --- Majkut, Robert --- Moravcik, Stefan --- Ferrater, Carlos, 1944 --- -Wintermans, Frank --- Sander, Ellen --- Stasek, Peter --- Yao, Kris --- Zucchi, Cino, 1955 --- -Bureau --- -Constructions commerciales --- Immeubles de bureaux --- Entreprises --- Symbolisme en architecture --- Office buildings --- Office layout --- Commercial buildings --- Symbolism in architecture --- Architecture -- Economic aspects --- Conception et construction --- Image --- Designs and plans --- Constructions commerciales --- Symbolisme en architecture. --- Conception et construction. --- Image.
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Étude sur la manière dont la discipline de l'architecture s'est adaptée aux pressions et phénomènes sociaux, aux changements radicaux des politiques économiques et culturelles, aux moments de crises et d'hostilités depuis 1966 à 2001 au point de ''ressusciter'' pour devenir une discipline libre et autonome capable de former des architectes de renom
Architecture and society --- Architecture --- Architecture et société --- History --- Economic aspects. --- Histoire --- Aspect économique --- 72.03 --- 72.036 --- 72.01 --- Architecture, Western (Western countries) --- Building design --- Buildings --- Construction --- Western architecture (Western countries) --- Art --- Building --- Architecture and sociology --- Society and architecture --- Sociology and architecture --- Architectuur (geschiedenis) --- Architectuurgeschiedenis --- 20ste eeuw (architectuur) --- Twintigste eeuw (architectuur) --- Architectuur (theorie) --- Architectuurtheorie --- Design and construction --- Social aspects --- Human factors --- Architecture and neoliberalism. --- Architecture et société --- Aspect économique --- Economic aspects --- Analyse de l'architecture --- Crise --- Politique économique --- Postmodernisme --- 1945-2000 --- Architecture contemporaine --- Barthes, Roland, --- Adorno, Theodor Wiesengrund, --- Benjamin, Walter, --- Habermas, Jürgen, --- Kaufmann, Emil, --- Jencks, Charles, --- Eisenman, Peter, --- Loos, Adolf, --- Koetter, Fred, --- Rowe, Colin, --- Foucault, Michel, --- Bourdieu, Pierre, --- Etats-Unis --- Architecture, Primitive --- Architecture and society - History - 20th century --- Architecture and society - History - 21st century --- Architecture - Economic aspects --- Barthes, Roland, 1915-1980 --- Adorno, Theodor Wiesengrund, 1903-1969 --- Benjamin, Walter, 1892-1940 --- Habermas, Jürgen, 1929 --- -Kaufmann, Emil, 1891-1953 --- Jencks, Charles, 1939-2019 --- Eisenman, Peter, 1932 --- -Loos, Adolf, 1870-1933 --- Koetter, Fred, 1938 --- -Rowe, Colin, 1920-1999 --- Foucault, Michel, 1926-1984 --- Bourdieu, Pierre, 1930-2002
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