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How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which British advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In drawing out these trans-Atlantic influences, Hard sell challenges the way critics and historians have often understood Anglo-American relations. It shows how American influences across a range of areas of advertising practice, including the development of television advertising, were not only a source of inspiration, but also were adapted and reworked to more effectively speak to the British consumer. Through detailed studies of advertising, the practices of advertising agencies and the public debates that shaped their reception, Hard sell offers a major new analysis of advertising in the decades of post-war affluence and the Anglo-American exchanges that shaped advertising's contribution to this period of social change. It marks a significant contribution to debates within contemporary British history, the sociology of affluence and to studies of consumer and marketing history.

Advertising --- Social aspects --- History --- Americanization. --- Anglo-American relations. --- British advertising. --- J Walter Thompson. --- JWT London. --- TV commercials. --- affluence. --- cultural critics. --- documentary film. --- hard sell advertising. --- market research. --- mass consumption. --- mass housewife. --- television advertising. --- trans-Atlantic relations.

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'This book offers a unique account of British and United States Governments' attempts to adapt their propaganda strategies to global terrorist threats in a post-9/11 media environment. It discusses Anglo-American coordination and domestic struggles that brought in far-reaching changes to propaganda. Changes that had implications for the structures of legitimacy yet occurred largely in isolation from public debate. The fast-paced evolution of the global information sphere prompted rapid development of practices that raise questions regarding their governance. Dr. Briant argues that independent and public reexamination of continuing strategy development is essential for government accountability and the formation of systems and policies that both respect citizens and build constructive foreign relations. This book's themes will engage a wide readership including scholars, PR professionals and government personnel' --Back cover. This book offers a unique account of British and United States government's attempts to adapt their propaganda strategies to global terrorist threats in a post-9/11 media environment. It discusses Anglo-American coordination and domestic struggles that brought in far-reaching changes to propaganda. These changes had implications for the structures of legitimacy yet occurred largely in isolation from public debate and raise questions regarding their governance. The author argues that independent and public reexamination of continuing strategy development is essential for government accountability and the formation of systems and policies that both respect citizens and build constructive foreign relations. The book's themes will appeal to a wide readership including scholars and professionals. It draws on illuminating interviews with high-profile British/US sources including journalists, PR professionals and key foreign policy, defence and intelligence personnel.

Propaganda --- Communication in politics --- Terrorism --- Political communication --- Political science --- Political psychology --- Social influence --- Advertising --- Persuasion (Psychology) --- Psychological warfare --- Public relations --- Publicity --- Social pressure --- Acts of terrorism --- Attacks, Terrorist --- Global terrorism --- International terrorism --- Political terrorism --- Terror attacks --- Terrorist acts --- Terrorist attacks --- World terrorism --- Direct action --- Insurgency --- Political crimes and offenses --- Subversive activities --- Political violence --- Terror --- History --- Prevention. --- Prevention --- Terrorism - United States - Prevention --- Terrorism - Great Britain - Prevention --- Society and social sciences. --- Politics and government. --- Political control and freedoms. --- Propaganda. --- POLITICAL SCIENCE / Terrorism. --- Law --- Government policy --- Laws of specific jurisdictions & specific areas of law --- Criminal law: procedure & offences --- Criminal law: terrorism law. --- Afghanistan. --- Anglo-American relations. --- Iraq. --- US sovereignty. --- bureaucracy. --- counter-terrorism. --- cultural problems. --- international relations. --- media technologies. --- political communication. --- political science. --- propaganda strategies. --- sociology. --- war on terror.