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Reinventing business models : how firms cope with disruption
Authors: --- ---
ISBN: 0191834238 019250987X Year: 2017 Publisher: Oxford : Oxford University Press,

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Abstract

'Reinventing Business Models' concentrates on the how and when of business model innovation. It provides managers with menus to outperform competitors and helps them choose between improving the existing business model and radically renewing it. The conclusions are supported by the authors' own research and case studies.

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