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The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery.

This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.

The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

Design. --- Visual communication. --- Design --- Communication visuelle --- Fletcher, Alan --- 7(035) --- 766.01 --- Beeld en woord ; beeld en tekst ; typografie --- Grafische vormgevers ; typografie ; Alan Fletcher --- Kunstbeschouwing ; handboeken ; over visuele intelligentie --- Pentagram --- 766.071 FLETCHER --- Alan Fletcher --- Fletcher Alan --- creativiteit --- cultuur --- grafische vormgeving --- illustraties --- kleur --- kunst --- stijl --- taal --- twintigste eeuw --- typografie --- vorm --- vormgeving --- 753 --- affiches --- ontwerpproces --- Kunst ; handboeken --- Gebruiksgrafiek ; theorie, filosofie, esthetica --- grafische vormgeving , geschiedenis, grafische vormgevers afzonderlijk --- Graphic arts --- graphic design --- Visual communication --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Creation (Literary, artistic, etc.)

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Commercial art --- Design --- 766.036 --- advertenties --- affiches --- animatie --- boeken --- boekomslagen --- boekontwerp --- design --- fotografie --- grafische- en reclamevormgeving --- grafische vormgeving --- interieurvormgeving --- Jeremy Myerson & Graham Vickers ; With Essays by Jeremy Bullmore, Alan Fletcher, Michael Johnson [et al.] --- lay-out --- marketing --- productdesign --- productontwikkeling --- reclame --- reclamecampagnes --- reclamefotografie --- reclamevormgeving --- televisiereclame --- twintigste eeuw --- typografie --- winkelinrichting --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- History --- Product strategy --- Graphic arts --- posters --- prints [visual works] --- design [discipline] --- graphic design --- prentkunst --- vormgeving --- Advertising --- Art --- Art and industry --- Posters --- Visual communication --- Motion picture billboards --- advertising --- advertisements