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Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

Advertising -- Japan. --- Advertising agencies -- Japan. --- Business anthropology -- Japan. --- Ethnology -- Japan. --- Advertising agencies --- Advertising --- Business anthropology --- Ethnology --- Commerce --- Business & Economics --- Fieldwork --- Cultural anthropology --- Ethnography --- Races of man --- Social anthropology --- Business --- Corporate anthropology --- Industrial anthropology --- Management anthropology --- Private sector anthropology --- Public sector anthropology --- Advertising business --- Agencies, Advertising --- Anthropological aspects --- Agents --- Anthropology --- Human beings --- Corporate culture

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Advertising agencies --- Advertising copy --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship --- Advertising --- Advertising business --- Agencies, Advertising --- Agents --- 659.1 --- #SBIB:309H2811 --- #SBIB:001.GIFTCOM --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Publicity. Advertising --- Reclame: bedrijfseconomische aspecten, productie- en distributiestructuren (bedrijfstak, media, mediaplanning) --- 659.1 Publicity. Advertising --- Publicité

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Based on research, this is a thorough study of advertising accountability and the comparison of investment and return. The book demonstrates advertising's effect on consumer purchasing of a brand.

Advertising --- #SBIB:033.AANKOOP --- #SBIB:309H2800 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Reclame: algemene werken --- Advertising. --- Advertising agencies. --- Advertising business --- Agencies, Advertising --- Agents --- Social Sciences and Humanities. Communication Studies --- Public Relations. --- Reclame --- Reclame-effecten --- Effectiviteit --- Reclame-effectiviteit --- E-books --- Rate of return. --- Return of advertising --- Rate of return --- Return

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Advertising --- Commercial art --- Advertising agencies --- Fantasy in advertising --- Advertising. --- Advertising agencies. --- Commercial art. --- Fantasy in advertising. --- Advertising art --- Advertising, Art in --- Advertising, Pictorial --- Art, Commercial --- Art in advertising --- Commercial design --- Art --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards --- Advertising business --- Agencies, Advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Agents --- Marketing --- reclamevormgeving --- creativiteit --- Arts and Humanities --- Business, Economy and Management --- Architecture, Fine and Decorative Arts --- General and Others --- Performing Arts, Travel and Leisure --- Trade and Commerce

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Advertising agencies. --- Advertising --- Advertising. --- Communication, International. --- Intercultural communication. --- International business enterprises. --- Social aspects. --- 659.1 --- -Advertising agencies --- Communication, International --- Intercultural communication --- International business enterprises --- #SBIB:309H2800 --- #SBIB:309H023 --- Business enterprises, International --- Corporations, International --- Global corporations --- International corporations --- MNEs (International business enterprises) --- Multinational corporations --- Multinational enterprises --- Transnational corporations --- Business enterprises --- Corporations --- Joint ventures --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- International communication --- World communication --- Advertising business --- Agencies, Advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Publicity. Advertising --- Social aspects --- Reclame: algemene werken --- Interculturele en internationale communicatie --- Anthropological aspects --- Agents --- 659.1 Publicity. Advertising --- Advertising agencies --- Society and advertising