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ISBN: 0872510255 Year: 1976 Publisher: Chicago : Crain Books,
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Year: 1993 Publisher: Bruxelles : Creative Club of Belgium,
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Year: 1988 Publisher: Wosabe : Groupe Wolters Samson,
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ISBN: 9782741300045 2741300046 Year: 1991 Publisher: Paris : Critérion,
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Publicitaires --- Agences de publicité --- France --- Publicitaires --- Agences de publicité --- France
Book
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Year: 1958 Publisher: New York : Harper,
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ISBN: 9782849440001 Year: 2008 Publisher: Cenon (Gironde) : Barkhanes,
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La communication associe deux vecteurs antagonistes : la modernité et l'intemporel, le premier pour vivre avec son temps, et le second pour s'appuyer sur les idées. Fort de son expérience de publicitaire en agence, l'auteur a pour ambition de fournir des éléments objectifs pour mesurer la pertinence de l'idée créative.
Advertising --- Advertising agencies --- Publicité --- Agences de publicité
ISBN: 2207237540 9782207237540 Year: 1990 Publisher: Paris : Denoël,
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Advertising --- Advertising agencies --- Publicité --- Agences de publicité --- Publicité --- Agences de publicité --- Advertising - France --- Advertising agencies - France
Book
ISBN: 9782840161158 Year: 2012 Publisher: Nanterre : Presses Universitaires de Paris Ouest,
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Publicité --- Agences de publicité --- France --- France --- Publicité --- Agences de publicité --- France --- Histoire --- France --- Histoire
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