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Consumers --- Families --- Health behavior --- Aged as consumers --- Consommateurs --- Familles --- Family --- Older consumers

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A timely and critical review and analysis of the development and implementation of New Labour's rural policies since 1997.

Older consumers --- Older people --- Consumption (Economics) --- Social conditions. --- Attitudes. --- Aged as consumers --- Aged consumers --- Consumers --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory)

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Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.

Consumers' preferences. --- Economics. --- Older consumers. --- Quality function deployment. --- Management --- Commerce --- Business & Economics --- Marketing & Sales --- Management Theory --- Aged as consumers --- Aged consumers --- Brand preferences --- Choice (Economic theory) --- Choice of product --- Preferences, Consumers' --- Product choice --- QFD (Quality function deployment) --- Business. --- Leadership. --- Business and Management. --- Business Strategy/Leadership. --- Consumers --- Consumer behavior --- Revealed preference theory --- Product management --- Quality control --- Attitudes --- Ability --- Command of troops --- Followership

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659 --- Aged consumers --- -Consumers' preferences --- -Motivation research (Marketing) --- 658.8 --- Advertising --- Marketing research --- Motivation (Psychology) --- Research --- Brand preferences --- Choice (Economic theory) --- Choice of product --- Preferences, Consumers' --- Product choice --- Consumer behavior --- Consumers --- Revealed preference theory --- Aged as consumers --- Publicity. Information work. Public relations --- Marketing. Sales. Selling. Distribution --- Psychological aspects --- Attitudes --- Consumers' preferences --- Motivation research (Marketing) --- Older consumers --- Motivation research (Marketing). --- 658.8 Marketing. Sales. Selling. Distribution --- 659 Publicity. Information work. Public relations

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The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “silver market”, the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.

Consumer behavior. --- Marketing --- Older consumers. --- Population aging --- Target marketing. --- Social aspects. --- Economic aspects. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Aging of population --- Aging population --- Aging society --- Demographic aging --- Graying (Demography) --- Greying (Demography) --- Age distribution (Demography) --- Aged as consumers --- Aged consumers --- Consumers --- Market targeting --- Target markets --- Management. --- Labor economics. --- Demography. --- Population. --- Labor Economics. --- Population Economics. --- Human population --- Human populations --- Population growth --- Populations, Human --- Economics --- Human ecology --- Sociology --- Demography --- Malthusianism --- Historical demography --- Social sciences --- Population --- Vital statistics --- Administration --- Industrial relations --- Organization