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Une année d'affiches 1998 est le fruit d'une rencontre entre universitaires et professionnels, rencontre aussi entre passionnés de publicité et d'affiches... C'est également le reflet du travail de la Pige Qualitative Secodip, qui recueille quotidiennement les nouvelles campagnes publicitaires dans tous les médias, et qui constitue un point stratégique d'observation de la société, des médias et de la publicité. L'affiche est en effet un espace de création mais aussi un média vivant, réactif et dont l'efficacité publicitaire est plus forte face à des consommateurs nomades, séduits par des marques toujours plus innovantes ; la réflexion sur le rapport de l'individu à l'espace et au temps est d'ailleurs au coeur des recherches marketing actuelles avec le géomarketing ou la chronomobilité. Ce livre a donc été conçu comme un parcours à travers les principaux univers de consommation et d'expression culturelle et il tente de mettre en évidence à la fois les micro-tendances publicitaires, les grandes tendances de consommation et des moments historiques forts comme la Coupe de Monde de football. Nous vous souhaitons un bon parcours à travers une année d'idées créatives, d'innovations produits... une autre forme de nomadisme qui vous emmènera de l'alimentation à la beauté, de l'univers domestique à celui des services...
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"Lucerne--Switzerland's poster town--has a vibrant graphic design scene, which in recent years has become known for its sophisticated posters well beyond the country's borders. Professional colleagues are in awe of how a relatively small city can produce so many well-designed posters. Lucerne posters can be found in many exhibitions. To give one example : in 2015 alone, twenty-six of the hundred best posters from Germany, Austria, and Switzerland came from Lucerne and the surrounding area - in other words, more than a quarter of all the awardwinning works. What's behind this? Is it coincidence or a preponderance of designers of above-average talent in a comparatively small area? The book Poster Town tracks this phenomenon with a wealth of images and texts and creates a record of Lucerne's poster designs for posterity.
Affiche --- Affiche publicitaire --- Lucerne
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Affiche --- Affiche publicitaire --- Graphisme --- Autriche
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Affiche publicitaire --- Graphisme --- Presse --- Publicité --- Vidéo
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Affiche publicitaire --- Graphisme publicitaire --- Publicité --- Publicité, technique
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Affiche --- Affiche publicitaire --- Communication --- Chine --- Hong Kong (Chine) --- Taiwan
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This book collects approximately 400 outstanding graphic design works of Olle Eksell, one of the most respected and distinguished Swedish graphic designers. While he contributed to professional and academic arenas, he also created delicate and sensitive private works such as sketches and drawings. He is most famous for his iconic Mazetti Cacao Eye design, a pictogram for the chocolate and confectionary manufacturer, that was said to have actually boosted the sales for the company. In this book, a wide variety of the corporate tools from letterhead to advertising posters are included, as well as some of the truly breathtaking works—a point-of-sale tool with a boy’s and girl’s smiley face and a package with a drawing of a reindeer for Christmas, that are fun to look at and make everybody smile. This book also includes his private works such as postcards, which were created before he became a professional designer, paintings as gifts for his personal friends, and drawings of the places he visited for holidays with his wife. His talents are seen in many areas ranging from illustration, copywriting, pictorial books, textile, and product designs. This book covers his comprehensive works, and is the most definitive visual collection ever seen of this talented artist. The charming illustrations will appeal not only to designers and professionals but also to the inner child in all of us.
Affiche publicitaire --- Illustration --- Emballage --- Graphic arts --- Graphic artists
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Panorama chronologique de 1912 à 1977, des affiches publicitaires et des logos de la firme Nivea.
Publicité --- Image de marque --- Affiche --- Affiche publicitaire --- Logotype
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Affiche politique --- Affiche publicitaire --- Graphisme --- Politique et art
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