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Rick Padulo and his company Padulo Integrated Inc. created vastly successful advertising campaigns for Leon's Furniture, Black's Photography, and Zeller's, among many other businesses. Now one of Canada's top ad men tells the down and dirty tales of how he reshaped the image of the retail industry.

Advertising campaigns --- Advertising executives --- History.

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Advertising executives --- Advertising agencies --- Ogilvy, David, - 1911-1999 --- Publicité

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"This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and studios. The technical challenges and solutions involved in producing high-end commercials are detailed"--

Television commercials --- Advertising --- Advertising executives --- History --- Naud, Robert,

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The story of the O'Shaughnessys in Missouri, Chicago, New York, and Ireland between 1860 and 1950 is a remarkable one. They were the children of an impoverished immigrant who had fled famine and of his Irish-American wife. Their experiences illuminate the gradual assimilation of immigrants and their descendants into American society and particularly into American arts, media, and public life in the O'Shaughnessys' case.

Irish Americans --- Advertising executives --- Advertising managers --- Executives --- O'Shaughnessy, Thomas. --- O'Shaughnessy, John, --- O'Shaughnessy, James. --- O'Shaughnessy, Francis.

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This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region. Magdalena Eriksroed-Burger is Research Associate at the University of Bamberg, Germany. Heidi Hein-Kircher is Head of Department at the Herder-Institute for Historical Research on East Central Europe in Marburg, Germany. Julia Malitska is Project Researcher at the School of Historical and Contemporary Studies at Södertörn University, Sweden.

Russia—History. --- Europe, Eastern—History. --- Soviet Union—History. --- Social history. --- Economic history. --- Russian, Soviet, and East European History. --- Social History. --- Economic History. --- Economic conditions --- History, Economic --- Economics --- Descriptive sociology --- Social conditions --- Social history --- History --- Sociology --- Advertising. --- Advertising executives. --- Russia (Federation) --- Advertising managers --- Executives --- Ads --- Advertisements --- Advertising --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling