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Purposeful vs. transformative : the impact of different advertising approaches
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Year: 2021 Publisher: London : Henry Stewart Talks,

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This case study looks at the differences in impact between advertising campaigns that took a classical purposeful approach, and those that took a transformative approach.


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The making of an advertising campaign.
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ISBN: 0135461936 Year: 1989 Publisher: Englewood Cliffs (N.J.) : Prentice-Hall,

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La boîte à outils de la publicité
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ISBN: 2100725475 Year: 2015 Publisher: Paris : Dunod,

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Aufmerksamkeit : wie gute werbung wirklich funktioniert
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ISBN: 3836256746 Year: 2017 Publisher: Bonn : Rheinwerk Verlag,

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Advertising campaign design : just the essentials
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ISBN: 9780765625526 0765625520 0765625539 9780765625533 Year: 2011 Publisher: Armonk, N.Y. M.E. Sharpe

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Ads to icons : how advertising succeeds in a multimedia age
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ISBN: 0749449365 9780749449360 Year: 2007 Publisher: London: Kogan Page,

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Advertising : its purpose, principles and practice
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ISBN: 0712101233 9780712101233 Year: 1973 Publisher: London: MacDonald et Evans,

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Assessing the effectiveness of advertising
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ISBN: 0220697302 Year: 1975 Publisher: London : Business books,

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Seminar on the contribution of research to decision making on promotions: Noordwijk aan Zee (The Netherlands), 2nd-4th June, 1976

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La publicité
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ISBN: 2100580655 2100580647 Year: 2012 Publisher: Paris : Dunod,

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