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ISBN: 9782869381834 2869381832 Year: 2010 Publisher: [Bry-sur-Marne]: INA,
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Le sociologue retrace l'histoire de la publicité commerciale à la télévision française depuis son introduction le 1er octobre 1968 jusqu'à l'annonce de sa suppression sur les chaines publiques le 8 janvier 2008. A travers elle, il met en lumière les transformations des normes de la publicité télévisée (thèmes, formes d'argumentation, etc.), sa réception et ses liens avec les spectateurs.
Television advertising --- Television --- Publicité télévisée --- Télévision --- History --- Histoire --- Advertising --- Social aspects --- Moral and ethical aspects --- Publicite televisee --- Publicité télévisée --- Télévision --- Television advertising - France --- Television advertising - Social aspects - France --- Advertising - Moral and ethical aspects - France --- Aspect social --- France
Book
ISBN: 2708105612 9782708105614 Year: 1983 Publisher: Paris: Éditions d'organisation,
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Advertising. Public relations --- reclameboodschappen --- Advertising --- Publicité --- Social aspects --- Aspect social --- -Advertising --- -#SBIB:309H2800 --- 659 --- 659.1 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- -Reclame: algemene werken --- Publicity. Advertising --- 659.1 Publicity. Advertising --- Publicité --- #SBIB:309H2800 --- Society and advertising --- Reclame: algemene werken --- Advertising - Social aspects --- Advertising - Social aspects - France
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