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ISBN: 1845204980 9781845204983 1845204972 9786612545658 1474214762 1282545655 1847883214 100018353X 1003085326 9781847883216 9781845204976 9781474214766 9781003085324 9781000183535 9781000190168 1000190161 9781000187045 1000187047 Year: 2006 Publisher: Oxford, UK New York Berg
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Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.
Advertising -- Japan. --- Advertising agencies -- Japan. --- Business anthropology -- Japan. --- Ethnology -- Japan. --- Advertising agencies --- Advertising --- Business anthropology --- Ethnology --- Commerce --- Business & Economics --- Fieldwork --- Cultural anthropology --- Ethnography --- Races of man --- Social anthropology --- Business --- Corporate anthropology --- Industrial anthropology --- Management anthropology --- Private sector anthropology --- Public sector anthropology --- Advertising business --- Agencies, Advertising --- Anthropological aspects --- Agents --- Anthropology --- Human beings --- Corporate culture
ISBN: 0415076471 0415198356 9780415076470 Year: 1999 Publisher: London Routledge
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Advertising --- -Advertising --- -Communication --- -Communication, Primitive --- Mass communication --- Sociology --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Social aspects --- -Social aspects --- -Retail trade --- Communication --- 658.81 --- Communication, Primitive --- 658.81 Sales organization --- Sales organization --- Advertising. Public relations --- Etymology --- Sociolinguistics --- Mass communications --- Japan --- Great Britain --- Communicatie --- Engelse taal --- Pragmatiek. --- Reclame --- Reclameteksten --- sociale aspecten. --- taalgebruik in de reclame. --- Groot-Brittannië. --- Japan. --- taalkundige studies. --- Publicité --- Aspect social --- #SBIB:309H2820 --- De reclameboodschap: algemene werken --- Advertising - Great Britain. --- Advertising - Japan. --- Communication - Social aspects - Great Britain. --- Communication - Social aspects - Japan.
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