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reclame --- Advertising. Public relations --- Advertising --- Publicité --- Social aspects --- Aspect social --- Rate of return --- Effective frequency --- #SBIB:309H2811 --- #SBIB:309H2820 --- #ECO:03.14:industrie en onderneming marketing --- Reclame: bedrijfseconomische aspecten, productie- en distributiestructuren (bedrijfstak, media, mediaplanning) --- De reclameboodschap: algemene werken --- Publicité --- Advertising - Rate of return --- Advertising - Effective frequency --- PUBLICITE --- TAUX DE RENDEMENT