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"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication"--

Advertising --- Consumers --- Psychological aspects --- Attitudes --- Psychological aspects. --- Attitudes. --- Advertising. Public relations --- Advertising - Psychological aspects --- Consumers - Attitudes

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'Applying Social Cognition to Consumer-Focused Strategy,' a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.

Consumer behavior --- Marketing --- Advertising --- Cognition --- Psychological aspects --- Social aspects --- Consumer behavior - Congresses --- Marketing - Psychological aspects - Congresses --- Advertising - Psychological aspects - Congresses --- Cognition - Social aspects - Congresses --- Consumentengedrag.

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"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"--

Neuromarketing --- Applied marketing --- marketingstrategie --- neuropsychologie --- Marketing --- Advertising --- Consumers --- Psychological aspects --- Psychology --- Neuromarketing. --- Psychological aspects. --- Psychology. --- Marketing - Psychological aspects --- Advertising - Psychological aspects --- Consumers - Psychology

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Sous son désordre apparent, son non-sens insouciant, ses dehors outrageusement modernistes et le changement continuel de ses modes, notre société, dite de communication et de consommation, reste travaillée par des mythes issus de nos passés lointains, rythmée par des rites archaïques, habitée par des croyances ancestrales. Le lien entre l'ancien et le nouveau, entre la magie et la technologie, entre la continuité de notre art de vivre et les changements de nos modes de vie, c'est ce que la publicité raconte l'air de rien dans la babil ingénu de ses mille fausses promesses de bonheur mondain et de plaisirs paradisiaques. Elle ment, elle ment, tout le monde le sait, et plus elle ment, plus elle dit la vérité.

Advertising. Public relations --- Maatschappij --- Publicité --- Reclame --- Sociologie --- Société --- Théorie de la communication --- Communication --- Advertising --- Publicity --- Psychological aspects --- Social aspects --- Advertising - Psychological aspects --- Advertising - Social aspects --- Publicity - Social aspects --- Aspect psychologique --- Langage

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Quelles influences cherchent à exercer les senteurs des produits (liquide vaisselle, assouplissants pour le linge, gel douche) et la verve des discours qui les accompagnent ? L'auteur propose une véritable révélation scientifique : la sublimation des senteurs par le langage. A partir d'exemples éloquents, ce livre dévoile les principes de l'alchimie savamment créée par la mise en discours des fragrances. Cet "art théâtral" repose sur des canons qui constituent une véritable rhétorique des senteurs.

Odors --- Advertising --- Discourse analysis --- Odeurs --- Publicité --- Analyse du discours --- Social aspects --- Language --- Aspect social --- Langage --- Language and smell. --- Psychological aspects. --- Publicité --- Social aspects. --- Advertising - Psychological aspects. --- Language and smell --- Smell --- Rhetoric --- Perfumes --- Semiotics