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Book
Le processus de création publicitaire : stratégie, conception et réalisation des messages
Authors: ---
ISBN: 2040115862 9782040115869 Year: 1981 Publisher: Paris : Dunod,

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Keywords

Advertising


Book
La publicité
Authors: ---
ISBN: 2040069666 9782040069667 Year: 1974 Volume: vol *29 Publisher: Bruxelles Bordas-Dunod

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Keywords

Advertising


Book
Advertising made simple.
Author:
ISBN: 0491003692 9780491003698 Year: 1973 Publisher: Allen

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Advertising


Book
Career As An Advertising Artist - Graphic Designer, Creative Director, Illustrator
Author:
ISBN: 1423799372 1585116343 9781423799375 Year: 2007 Publisher: Chicago : Institute For Career Research,

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Abstract

Advertising is everywhere. Try to get through a day without seeing a printed advertisement, a television commercial, or a pop-up ad on a web site. Advertising is a dynamic, multi-billion dollar industry that helps us decide what we buy, what places to visit, where we eat, what we drive, and how we look. Advertising ranges from the smallest classified listing in the local paper to the biggest, slickest, all-encompassing campaigns that become part of the popular culture. Do you ever wonder who creates the ads that you see, remember, and talk about?. Someone had to think up the idea, kick it arou

Keywords

Advertising.


Book
Intelligence de la publicité : étude sémiotique
Author:
Year: 1972 Publisher: Paris: Laffont,

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Book
L'affiche dans la société urbaine
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Year: 1969 Publisher: Paris: Dunod,

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Advertising


Book
La publicité : une force au service de l'entreprise
Authors: ---
ISBN: 2040169679 9782040169671 Year: 1987 Publisher: Paris: Dunod,

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Book
Les mille moyens de forcer le succès en publicité
Author:
Year: 1942 Publisher: Bruxelles: Éditions Business,

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Book
Comment concevoir et rédiger votre publicité
Author:
Year: 1938 Publisher: Paris: Éd. de la Revue La Publicité,

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Book
Les paradoxes de la publicité : la persuasion licite
Author:
Year: 1969 Publisher: Paris: Denoël,

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