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Book
Code of fair competition for the advertising distributing trade as approved on February 17, 1934 by President Roosevelt.
Author:
Year: 1934 Publisher: Washington : United States Government Printing Office,

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Aftermarketing : how to keep customers for life through relationship marketing.
Author:
ISBN: 0786304057 Year: 1995 Publisher: New York McGraw-Hill

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Book
Advances in relationship marketing
Author:
ISBN: 074941636X 9780749416362 Year: 1995 Publisher: London : Kogan Page,


Book
Aftermarketing: how to keep customers for life through relationship marketing
Author:
ISBN: 1556236050 Year: 1992 Publisher: Homewood Irwin

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Book
No pub : le jour où la pub s'est arrêtée
Authors: ---
ISBN: 9782212541762 2212541767 Year: 2008 Publisher: Paris : Eyrolles,

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Sur un ton tonique et décalé, cet ouvrage écrit sous forme de fiction permet, à travers le scénario d'un arrêt soudain de la publicité, de montrer le fonctionnement de cette industrie et son impact sur la vie économique et les habitudes de consommation. Il montre les enjeux et propose des pistes d'action, notamment avec la mise en place d'un "Grenelle de la publicité".


Book
Pub new deal : pour un nouveau partenariat entre agences et annonceurs face à un marketing en mutation
Author:
ISBN: 9782708011892 Year: 2007 Publisher: Paris : Ophrys,

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Book
Big print, little print : what's the deal? : how to disclose the details.
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Year: 2000 Publisher: [Washington, D.C.] : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer and Business Education,

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The U.S. Federal Trade Commission (FTC) presents information in PDF format for businesses on how to disclose information about rebates and other offers. The FTC covers rebated computers and Internet service and disclosures in print, television, and Internet advertising.


Book
Etre publicitaire
Author:
ISSN: 21143811 ISBN: 9782914528924 2914528922 Year: 2011 Publisher: Lyon : Lieux dits,

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Présentation de la formation et du secteur accompagnée d'une description des différents postes. Des témoignages de professionnels sur leur pratique quotidienne viennent à l'appui. Aborde l'impact sur la vie personnelle : salaire, reconnaissance, stress, pénibilité, vie professionnelle-vie privée.


Book
The man who sold America : the amazing (but true ! ) story of Albert D. Lasker and the creation of the advertising century
Authors: ---
ISBN: 9781591393085 1591393086 Year: 2010 Publisher: Boston (Mass.) Harvard Business Review Press


Periodical
Marketing book
Author:
ISSN: 07790619 Year: 1992 Publisher: Brussel

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