Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The travel and tourism industry was one of the first sectors to be affected by COVID-19. Since March, the entire value chain that defines the industry - spanning airlines, bus and train companies, cruise lines, hotels, restaurants, attractions, travel agencies, tour operators,online travel entities, and others - has entered a state of suspended animation. While bankruptcies of major airlines and large tour operators have been widely reported, the effectsof the crisis are perhaps being most acutely felt by the Small and Medium-sized Enterprises(SMEs) that make up around 80 percent of licensed tourism and tourism-related businesses, and are at the greatest risk of failure. Their potential collapse threatens to adversely affect millions of people across the world, including many vulnerable communities, who depend on tourism for their livelihoods. According to the World Travel and Tourism Council, as many as 100 million jobs supported by travel and tourism are currently at risk.

Accommodation and Tourism Industry --- Coronavirus --- COVID-19 --- Environment --- Industry --- Tourism and Ecotourism

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The International Finance Corporation (IFC), in partnership with the Fiji Ministry of Agriculture (MoA) and the Fiji Ministry of Industry, Trade, and Tourism (MITT), conducted a study of the sourcing of imported and local fresh produce by Fiji's hotel sector. The study analyzes the purchasing patterns of Fiji's hotels, to better understand existing linkages between the tourism and agriculture sectors, and to identify opportunities to improve these linkages. This report covers Fiji's main tourism areas of Nadi, Lautoka, the Mamanuca and Yasawa Islands, Denarau, and the Coral Coast that are home to 74 percent of all bed places. The report estimates the demand for vegetables, fruits, meats, seafood, dairy, herbs, and juice products across hotels in Fiji's main tourism areas. Based on this demand estimate, as well as on feedback from specialists working in the sector and qualitative interviews with hotel chefs, owners, and purchasing managers, the report identifies specific fresh produce items that have potential for import replacement by local agricultural producers. The results and recommendations in this report can be used by the Fijian Government, farmers and suppliers, donor and development partners, hotels, and the broader agricultural industry to develop, fund, and implement the policies and practices required to increase economic linkages between tourism operators and farmers.

Accommodation and tourism industry --- Agriculture --- Food and beverage industry --- Industry --- Tourism industry

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This report aims to provide a market overview that describes the main characteristics and size of current and future demand for tourism products delivered by and based in local communities in Africa. If demand is better understood, supply can be better developed and better placed to take advantage of the market access opportunities offered by the growth in digital platforms. Increased supply that is performing well will yield development results for marginalized communities and help to increase shared prosperity.

Accommodation and tourism industry --- Cultural assets for poverty reduction --- Industry --- Rural development --- Rural labor markets --- Tourism industry

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Tourism is growing faster than ever before in emerging and developing economies. In just 10 years, the tourism landscape has changed completely. Digital platforms are changing the way travel is traditionally researched, bought, sold, experienced and shared. Facilitated by digital platforms, user-Generated Content (UGC) is fast becoming the most important and widely used source of travel information. This impacts the traveler's path to purchase and disrupts established travel agencies, guidebooks, conventional marketing approaches and star rating systems. It also presents new opportunities for developing destinations to leverage these platforms for big data and cost-effective performance improvements. The World Bank Group and TripAdvisor collaborated on this report to support destination management organizations and local suppliers to extract the most value from UGC, while avoiding its pitfalls. This body of work aims to highlight good practices and suggest tools to consider when building plans for managing online reputation. It also provides case studies that illuminate effective campaigns and investment. The report is intended for use by those involved in or responsible for the management and/or marketing of a destination or a tourism business, with a focus on the leisure-travel market.

Accommodation And Tourism Industry --- Cultural Assets For Poverty Reduction --- Environment --- ICT Applications --- Industry --- Information And Communication Technologies --- Marketing --- Tourism And Ecotourism

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Georgia's current tourism offering is oriented toward low-spending neighboring markets and,although there is growth in high-spend global markets, the share is still very small. The majority of international visitor trips are from Georgia's neighboring countries-Russia, Azerbaijan, Armenia and Turkey. This strong regional footprint is partly attributable to Georgia's reputation during Soviet times as a recreational destination. Proximity, low prices, familiarity and language have contributed to this strong position. However, of Georgia's top 15 source markets, tourists from Azerbaijan, Armenia and Turkey have the lowest average total trip expenditure and make the shortest trips. Although Georgia has seen very strong growth from China and India, arrivals to Georgia from the top global tourism source markets1 in 2018 represented only 7.3 percent of arrivals to the country. Georgia's government is targeting high-growth, high-spend source markets. In 2015, the Government of Georgia (GoG) launched "Georgia Tourism 2025"; a 10-year vision and strategic plan for increasing the value and importance of tourism for the benefit of the country's economy and ultimately its citizens. The plan-developed with support from the World Bank Group-included infrastructure development, country promotion, service quality improvement and tourism product diversification. Building on this plan, in 2018, GoG developed a marketing, branding and promotional strategy to communicate Georgia's brand positioning, visual and verbal identity guidelines, and promotional objectives and target high growth, high-spend source markets. As Georgia's source markets evolve, new GVC structures necessary to serve those markets will alsoemerge. GoG has identified 26 key source markets based on accessibility, economic factors, culturalrelations, and other factors such as the size of diaspora, historical ties and language barriers. A shift towards these new markets will also correspond to changes in consumer behavioral trends and tastes. This, coupled with global industry trends will see new value chain structures emerge, emphasizing activities with differing competitive forces, and presenting differing opportunities to create and retain value. Georgian firms may need support to respond to changes in emerging tourism GVCs and compete for higher-value-added activities. The report asks and answers two questions: i) How are emerging trends changing the structure of Tourism GVCs and how can Georgian firms benefit from these changes? ii) What policy reforms, capital investment or skills development is needed to increase Georgia's value chain competitiveness in each of these key tourism offerings?

Accommodation and Tourism Industry --- Global Value Chains and Business Clustering --- Industry --- Information and Communication Technologies --- Information Technology --- Microenterprises --- Private Sector Development --- Small and Medium Size Enterprises