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JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies.

Marketing --- Planning (firm) --- Advertising. Public relations --- Marketing research --- Periodicals --- Recherche --- Périodiques --- Marketing research. --- #ETEW:TSCAT --- #A70266 --- #BA02319 --- 658.8 --- 658.012 --- 659 --- Planning in het bedrijf --- Reclame. Public relations --- Business, Economy and Management --- General and Others --- Marketing and Sales --- Trade and Commerce --- -Market research --- Markets --- Research --- Research, Industrial --- E-journals --- Business, Economy and Management. --- Marketing and Sales. --- -E-journals --- Périodiques --- EBSCOBSP-E EBSCOCMMC-E EJCOMMU EJLANGU EJMARKE EPUB-ALPHA-J EPUB-PER-FT JSTOR-E --- Market research --- Absatzwirtschaft --- Konsumgütermarketing --- Marketingpolitik --- Verbrauchsgut --- Verbrauchsgütermarketing --- Absatzpolitik --- Absatzplanung --- Verkaufsplanung --- Absatz --- Marketing research - Periodicals. --- Konsumgütermarketing --- Verbrauchsgütermarketing

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Marketing --- Decision making --- Periodicals. --- Management --- Prise de décision --- Périodiques --- Gestion --- Marketing. --- Management. --- -Marketing --- -658.805 --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- -Electronic information resources --- Electronic information resources --- E-journals --- Business, Economy and Management --- General and Others --- International Business & Transnational Corporations --- Marketing and Sales --- Strategic Management & Business Policy --- Trade and Commerce --- Strategisches Management --- Zeitschrift --- Periodikum --- Zeitschriften --- Managementstrategie --- Managementkonzept --- Unternehmensstrategie --- Absatzwirtschaft --- Konsumgütermarketing --- Marketingpolitik --- Verbrauchsgut --- Verbrauchsgütermarketing --- Absatzpolitik --- Absatzplanung --- Verkaufsplanung --- Presse --- Fortlaufendes Sammelwerk --- Strategische Planung --- Absatz --- Business logistics --- Marketingpolitik. --- Konsumgütermarketing --- Verbrauchsgütermarketing

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"Combien de fois avez-vous été sollicités pour attribuer une note ? Pensez à vos derniers achats en ligne, aux étoiles qu'on attribue à un chauffeur ou un livreur... on ne les voit même plus. Cette mode est aussi silencieuse qu'irrésistible : hôpitaux, services publics, tous ont vocation à être comparés, classés. Mais, comme dans le privé, le système porte en germe de graves dérives. Des collèges jésuites du XVIe  siècle où elle est née jusqu'aujourd'hui, la notation pose un ensemble de questions auxquelles il devenait urgent de répondre. Vincent Coquaz et Ismaël Halissat ont enquêté : de TripAdvisor à Amazon, en passant par Uber, jusqu'aux notes citoyennes expérimentées en Chine, ils se sont plongés dans les méandres des avis clients, où une bonne étoile peut faire ou défaire une réputation et mettre en péril un emploi. Inventé par un gourou américain du marketing, le questionnaire de satisfaction moderne est devenu dans le meilleur des cas une fin en soi absurde. Dans le pire, il impose un stress infernal aux employés. Dans certaines entreprises, les salariés se notent même entre eux. Et, comme à l'école, la tentation de tricher pour améliorer sa note est souvent grande… Pire, une partie des notes qui nous sont attribuées sont totalement invisibles. En tant que consommateurs, travailleurs, et demain peut-être en tant que citoyens, nous sommes pour l'instant totalement désarmés devant cette nouvelle guerre des étoiles." [Source : éditeur]

BPB9999 --- BPB2009 --- défense stratégique --- strategická obrana --- стратегическа отбрана --- defensa estratégica --- strateška obrana --- difesa strategica --- strateginen puolustus --- stratégiai védelem --- strateegiline kaitse --- στρατηγική άμυνα --- strategisk forsvar --- strategic defence --- strateška obramba --- strategische verdediging --- defesa estratégica --- obrona strategiczna --- mbrojtje strategjike --- strategiskt försvar --- стратешка одбрана --- stratēģiskā aizsardzība --- strategische Verteidigung --- apărare strategică --- difiża strateġika --- strateginė gynyba --- strateginen puolustusaloite --- Krieg der Sterne --- initiative de défense stratégique --- guerre des étoiles --- programma di difesa strategica --- Иницијатива за стратешку одбрану --- stjernekrigsprojekt --- IDS --- Strategic Defence Initiative --- Nisma e Mbrojtjes Strategjike --- tähtien sota --- sterrenoorlog --- πόλεμος των άστρων --- scudo spaziale --- strategická obranná iniciativa --- Inițiativa de Apărare Strategică --- SDI --- Iniciativa de Defensa Estratégica --- hviezdne vojny --- războiul stelelor --- hvězdné války --- zvaigžņu kari --- SAI --- iniziativa di difesa strategica --- star wars --- СДИ --- NMS --- ΠΣΑ --- SGI --- žvaigždžių karas --- stjernekrig --- zvaigžņu karu iniciatīva --- Πρωτοβουλία Στρατηγικής Άμυνας --- strateegiline kaitsealgatus --- Guerra das Estrelas --- guerre stellari --- Иницијатива за стратешка одбрана --- lufta e yjeve --- Iniciativa de Defesa Estratégica --- Stratēģiskās aizsardzības iniciatīva --- Strateginės gynybos iniciatyva --- Strategische Verteidigungsinitiative --- tähtede sõda --- strategická obranná iniciatíva --- stjärnornas krig --- guerra de las galaxias --- SDI-aloite --- Hadászati Védelmi Kezdeményezés --- ратови звезда --- csillagháború --- ombrello spaziale --- strategisch defensie-initiatief --- marketing --- commercialisering --- commercialisation --- trženje --- rinkodara --- markkinointi --- tirgdarbība --- avsättning --- εμπορία --- маркетинг --- comercialización --- commercializzazione --- forgalmazás --- Vermarktung --- kummerċjalizzazzjoni --- afsætning --- comercialização --- margaíocht --- turundus --- marketinška politika --- introducción en el mercado --- det at bringe på markedet --- marketinška kampanja --- turunduskampaania --- marketingová politika --- colocação no mercado --- op de markt brengen --- odbytová politika --- marketingová struktura --- strukturë marketingu --- política de comercialização --- δομή εμπορίας --- marketing structure --- turundusstruktuur --- forgalomba hozatal --- tirgdarbības struktūra --- утрживање --- campagne de commercialisation --- rinkodaros struktūra --- marketingstructuur --- mise sur le marché --- campanha de comercialização --- marketingpolitika --- campanie de marketing --- marketingtevékenység --- marketingová kampaň --- lancio sul mercato --- markedsføringsstruktur --- tirgdarbības politika --- politikë marketingu --- marketing policy --- marketingcampagne --- marketingová štruktúra --- organizacija marketinga --- politica di commercializzazione --- markkinointiperiaatteet --- turunduspoliitika --- értékesítési politika --- exploitation commerciale --- Inverkehrbringen --- estructura de ventas --- tirgvedība --- politică de marketing --- περίοδος εμπορίας --- πολιτική εμπορίας --- marketinška strategija --- struttura di commercializzazione --- campagna di commercializzazione --- politique de commercialisation --- εμπορική διάθεση --- campaña de comercialización --- estrutura de comercialização --- structure de commercialisation --- política de ventas --- marketingbeleid --- exploração comercial --- marketing campaign --- fushatë marketingu --- стратегија за рекламирање --- διάθεση στην αγορά --- политика за рекламирање --- det at bringe i handelen --- rinkodaros kampanija --- Absatz --- structură de marketing --- explotación comercial --- markkinoinnin rakenne --- markkinointikampanja --- rinkodaros politika --- markedsføringspolitik --- εμπορική εκμετάλλευση --- Absatzstruktur --- sfruttamento commerciale --- tirgdarbības kampaņa --- Absatzpolitik --- Réputation numérique. --- Marketing sur Internet. --- Relations avec la clientèle. --- Consommateurs --- Valeur économique ajoutée. --- Satisfaction --- Évaluation. --- Attitude (psychologie). --- Réputation numérique. --- Relations avec la clientèle. --- Valeur économique ajoutée. --- Attitude (psychologie) --- Marketing --- Consumer satisfaction. --- Evaluation. --- Internet industry. --- #KVHA:Journalistiek --- #KVHA:Massamedia --- #KVHA:Digitale media --- #KVHA:Internet marketing --- cosaint straitéiseach --- défense stratégique

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S'assujettir à la tva ou non ? Les questions sur l'assujettissement à la t.v.a. exigent des réponses nuancées et circonstanciées qui prennent en compte de nombreux paramètres. Ce livre est un nouvel outil indispensable au professionnel de la comptabilité et de la fiscalité soucieux de maîtriser les nombreux problèmes de T.V.A. et à vivement conseiller à toute personne impliquée dans des transactions commerciales récurrentes.

Belasting op de toegevoegde waarde --- België --- Handboeken --- TVA --- fiscalité --- comptabilité --- commercialisation --- commercialisering --- trženje --- rinkodara --- markkinointi --- tirgdarbība --- avsättning --- εμπορία --- маркетинг --- comercialización --- commercializzazione --- forgalmazás --- Marketing --- kummerċjalizzazzjoni --- afsætning --- comercialização --- margaíocht --- marketing --- turundus --- marketinška politika --- introducción en el mercado --- det at bringe på markedet --- marketinška kampanja --- turunduskampaania --- marketingová politika --- colocação no mercado --- op de markt brengen --- odbytová politika --- marketingová struktura --- strukturë marketingu --- política de comercialização --- δομή εμπορίας --- marketing structure --- turundusstruktuur --- forgalomba hozatal --- tirgdarbības struktūra --- утрживање --- campagne de commercialisation --- rinkodaros struktūra --- marketingstructuur --- mise sur le marché --- campanha de comercialização --- marketingpolitika --- campanie de marketing --- marketingtevékenység --- marketingová kampaň --- lancio sul mercato --- markedsføringsstruktur --- tirgdarbības politika --- politikë marketingu --- marketing policy --- marketingcampagne --- marketingová štruktúra --- organizacija marketinga --- politica di commercializzazione --- markkinointiperiaatteet --- turunduspoliitika --- értékesítési politika --- exploitation commerciale --- Inverkehrbringen --- estructura de ventas --- tirgvedība --- Vermarktung --- politică de marketing --- περίοδος εμπορίας --- πολιτική εμπορίας --- marketinška strategija --- struttura di commercializzazione --- campagna di commercializzazione --- politique de commercialisation --- εμπορική διάθεση --- campaña de comercialización --- estrutura de comercialização --- structure de commercialisation --- política de ventas --- marketingbeleid --- exploração comercial --- marketing campaign --- fushatë marketingu --- стратегија за рекламирање --- διάθεση στην αγορά --- политика за рекламирање --- det at bringe i handelen --- rinkodaros kampanija --- Absatz --- structură de marketing --- explotación comercial --- markkinoinnin rakenne --- markkinointikampanja --- rinkodaros politika --- markedsføringspolitik --- εμπορική εκμετάλλευση --- Absatzstruktur --- sfruttamento commerciale --- tirgdarbības kampaņa --- Absatzpolitik --- účtovníctvo --- kontabilità --- λογιστική --- grāmatvedība --- számvitel --- raamatupidamine --- kontabilitet --- contabilità --- contabilitate --- računovodstvo --- regnskabsvæsen --- kirjanpito --- accounting --- Buchführung --- účetnictví --- apskaita --- счетоводство --- рачуноводство --- contabilidade --- rachunkowość --- boekhouding --- cuntasaíocht --- сметководство --- bokföring --- contabilidad --- Buchhaltung --- Rechnungsführung --- Rechnungswesen --- comptabilité analytique --- könyvvezetés --- аналитичко конто --- аналитичка картица --- vzájemné zúčtování --- raamatupidamise arvestus --- водење деловни книги --- Betriebsbuchhaltung --- kalkulatorische Buchhaltung --- analytische boekhouding --- contabilidade analítica --- составување финансиски извештаи --- piano dei conti --- книговодство --- könyvvitel --- účetní evidence --- kostnadsbokföring --- методско и аналитичко работење --- raamatupidamisarvestus --- davčni sistem --- fiscalidade --- skattesystem --- adórendszer --- porezni sustav --- φορολογία --- skatteforhold --- verojärjestelmä --- nodokļu sistēma --- данъчна система --- maksusüsteem --- sistem tatimor --- cáinchóras --- fiscalidad --- fiscalità --- fiscalitate --- system podatkowy --- порески систем --- Steuerwesen --- fiscaliteit --- daňový systém --- tax system --- даночен систем --- daňová sústava --- mokesčių sistema --- sistema ta' tassazzjoni --- regime fiscale --- verotus --- maksustamine --- beskattning --- taxatie --- onere fiscale --- tassazione --- skatteuttag --- фискален режим --- фискална давачка --- Steuerlast --- système fiscal --- taxation --- tassazzjoni --- dichiarazione fiscale --- tributação --- фискален систем --- adóztatás --- regime fiscal --- régimen fiscal --- régimen tributario --- φορολόγηση --- imposizione --- adószabályozás --- apmokestinimas --- φορολογικά βάρη --- sistema tributario --- фискален третман --- daňová soustava --- Besteuerung --- imposición --- adóteher --- tributación --- belastingheffing --- Steuerbelastung --- trattamento fiscale --- charge fiscale --- zdanění --- fiscaal systeem --- oporezivanje --- imposition --- fiscale last --- skattetryck --- fiscaal regime --- prelievo fiscale --- skattebörda --- Steuerregelung --- pressione fiscale --- skattebyrde --- skattebehandling --- cánachas --- steuerliche Behandlung --- sistema fiscal --- fiskální soustava --- régime fiscal --- drenaggio fiscale --- taxering --- imposição fiscal --- sistema fiscale --- φορολογικό σύστημα --- skatter og afgifter --- carga fiscal --- skatteordning --- beskatning --- CBL --- BTW --- taxxa fuq il-valur miżjud --- ДДВ --- MwSt. --- PVM --- ALV --- DPH --- moms --- ДДС --- PDV --- hozzáadottérték-adó --- käibemaks --- VAT --- daň z přidané hodnoty --- TVSH --- DDV --- ПДВ --- IVA --- ΦΠΑ --- PVN --- Umsatzsteuer --- impuesto sobre el volumen de negocios --- daň z pridanej hodnoty --- pievienotās vērtības nodoklis --- belasting op de toegevoegde waarde --- alv. --- tatim mbi vlerën e shtuar --- omsætningsafgift --- omzetbelasting --- imposto sobre o valor acrescentado --- apyvartos mokestis --- taxă pe valoarea adăugată --- данък върху добавената стойност --- turnover tax --- héa --- taxe sur le chiffre d'affaires --- apgrozījuma nodoklis --- obratová daň --- Φόρος Κύκλου Εργασιών --- Cáin Bhreisluacha --- tatim mbi xhiron --- kumuleeruv käibemaks --- Mehrwertsteuer --- lisandväärtusmaks --- liikevaihtovero --- данок на додадена вредност --- davek na dodano vrednost --- daň z obratu --- porez na dodanu vrijednost --- mervärdesskatt --- merværdiafgift --- taxe sur la valeur ajoutée --- pridėtinės vertės mokestis --- порез на додату вредност --- imposta sulla cifra d'affari --- arvonlisävero --- value added tax --- áfa --- általános forgalmi adó --- impuesto sobre el valor añadido --- impuesto sobre el tráfico de empresas --- φόρος προστιθέμενης αξίας --- imposta sul valore aggiunto --- omsättningsskatt --- podatek od wartości dodanej --- fiscalité --- comptabilité

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Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying onlinesupport material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.

E-books --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing --- Business communication. --- Advertising. --- Public relations. --- Communication --- communication skills --- marketing --- advertising --- reklám --- reklamar --- reklame --- διαφήμιση --- publicité --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- commercialisering --- commercialisation --- trženje --- rinkodara --- markkinointi --- tirgdarbība --- avsättning --- εμπορία --- маркетинг --- comercialización --- commercializzazione --- forgalmazás --- kummerċjalizzazzjoni --- afsætning --- comercialização --- margaíocht --- turundus --- marketinška politika --- introducción en el mercado --- det at bringe på markedet --- marketinška kampanja --- turunduskampaania --- marketingová politika --- colocação no mercado --- op de markt brengen --- odbytová politika --- marketingová struktura --- strukturë marketingu --- política de comercialização --- δομή εμπορίας --- marketing structure --- turundusstruktuur --- forgalomba hozatal --- tirgdarbības struktūra --- утрживање --- campagne de commercialisation --- rinkodaros struktūra --- marketingstructuur --- mise sur le marché --- campanha de comercialização --- marketingpolitika --- campanie de marketing --- marketingtevékenység --- marketingová kampaň --- lancio sul mercato --- markedsføringsstruktur --- tirgdarbības politika --- politikë marketingu --- marketing policy --- marketingcampagne --- marketingová štruktúra --- organizacija marketinga --- politica di commercializzazione --- markkinointiperiaatteet --- turunduspoliitika --- értékesítési politika --- exploitation commerciale --- Inverkehrbringen --- estructura de ventas --- tirgvedība --- Vermarktung --- politică de marketing --- περίοδος εμπορίας --- πολιτική εμπορίας --- marketinška strategija --- struttura di commercializzazione --- campagna di commercializzazione --- politique de commercialisation --- εμπορική διάθεση --- campaña de comercialización --- estrutura de comercialização --- structure de commercialisation --- política de ventas --- marketingbeleid --- exploração comercial --- marketing campaign --- fushatë marketingu --- стратегија за рекламирање --- διάθεση στην αγορά --- политика за рекламирање --- det at bringe i handelen --- rinkodaros kampanija --- Absatz --- structură de marketing --- explotación comercial --- markkinoinnin rakenne --- markkinointikampanja --- rinkodaros politika --- markedsføringspolitik --- εμπορική εκμετάλλευση --- Absatzstruktur --- sfruttamento commerciale --- tirgdarbības kampaņa --- Absatzpolitik --- комуникационни умения --- pratique de communication --- комуникациски вештини --- komunikacijske vještine --- ħiliet ta’ komunikazzjoni --- viestintäkäytäntö --- scileanna cumarsáide --- τεχνική της επικοινωνίας --- Redegewandtheit --- pratica di comunicazione --- kommunikációs készségek --- kommunikation i praksis --- suhtlemisoskus --- schopnost komunikace --- abilități de comunicare --- umiejętność komunikacji --- prática da comunicação --- communicatie in de praktijk --- sposobnost komuniciranja --- bendravimo įgūdžiai --- praktisk kommunikation --- komunikačné schopnosti --- técnicas de comunicación --- aftësi komunikimi --- вештина комуникације --- sazināšanās prasme --- komunicēšanās prasmes --- bendravimo būdai --- комуникациска практика --- tehnici de comunicare --- komunikační metody --- kommunikationsförmåga --- komunikační schopnost --- praktika komunikimi --- communication practices --- комуникациски техники --- komunikační dovednosti --- комуникациска способност --- dorozumívací dovednosti --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Communication in marketing --- Advertisers --- Branding (Marketing) --- Public relations --- Sales promotion --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Commerce --- Business & Economics --- Business & economics