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Graphic artists --- Graphic arts --- Magazine design --- Commercial art --- Graphistes --- Arts graphiques --- Périodiques --- Art publicitaire --- Biography --- History --- Biographies --- Histoire --- Design --- Rand, Paul, --- Rand, Paul --- Steven Heller ; foreword by Armin Hofmann ; introduction by George Lois ; essay by jessica Helfand --- grafiek --- grafische- en reclamevormgeving --- grafisch design --- grafisch ontwerp --- Rand Paul --- IBM --- UPS --- corporate identity --- huisstijl --- posters --- affiches --- 766.071 RAND --- Paul Rand 1914-1996 (° Brooklyn, New York, USA) --- Grafische vormgevers ; reclame ; 20ste eeuw ; Paul Rand --- 766.07 --- Gebruiksgrafiek ; grafische designers, reclamekunstenaars, typografen, illustrators A-Z --- grafische vormgeving --- typography --- graphic design --- typografie --- Périodiques --- Criticism and interpretation. --- Art [Modern ] --- 20th century --- United States --- Pop art