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Advertising --- Case studies --- 659 --- ABB9602 --- Publicity. Information work. Public relations --- 659 Publicity. Information work. Public relations

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659 --- Publicity. Information work. Public relations --- Theses --- 659 Publicity. Information work. Public relations

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Relations presse, communication institutionnelle, interne ou de crise, ou encore lobbying font partie de ce qui relève des relations publiques. La variété des objectifs comme des outils des RP les rend difficiles à cerner. Elles sont pourtant essentielles dans la société de communication qui est la nôtre. En partant de l'expérience du terrain et grâce à de nombreux exemples, cet ouvrage expose comment les relations publiques assoient, légitiment et crédibilisent les messages, les images, les notoriétés des individus, des entreprises ou des institutions. Il montre comment elles préparent, installent et amplifient nombre de démarches ou de discours publicitaires. Il pose enfin la question de la place des RP en France par rapport aux autres pays occidentaux

Public relations --- Relations publiques --- Désherbage --- 659 --- Deselectie --- Publicity. Information work. Public relations --- 659 Publicity. Information work. Public relations --- Public relations.

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Advertising --- Publicité --- 659 --- Publicity. Information work. Public relations --- 659 Publicity. Information work. Public relations --- Publicité --- Publicité - France --- Advertising - France

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Consumer behavior --- 659 --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Publicity. Information work. Public relations --- 659 Publicity. Information work. Public relations