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Branded entertainment: product placement & brand strategy in the entertainment business
Author: Lehu, Jean-Marc
ISBN: 0749449403 9780749449407 9786610869619 1280869615 0749451432 Year: 2007 Publisher: London Kogan Page

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Abstract

Keywords
Product strategy --- Mediaplanning --- Reclame --- Sluikreclame --- 658.82 --- Sales promotion --- Mediaplanning. --- Reclame. --- Sluikreclame. --- 658.82 Sales promotion

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