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316.773.31:654.19 --- #SBIB:309H1521 --- #SBIB:309H1513 --- Omroepprogramma's: esthetisch--(communicatiesociologie) --- Radio- en/of televisieprogramma’s met een amusementsfunctie en/of esthetische functie --- Geschiedenis en/of organisatie van de radio en/of televisie: algemeen en per land (met inbegrip van de rol van de omroep in de ontwikkelingsproblematiek) --- Corporate sponsorship --- Sports --- Television broadcasting of sports --- History. --- Social aspects --- Marketing. --- 316.773.31:654.19 Omroepprogramma's: esthetisch--(communicatiesociologie) --- History --- Marketing --- Sponsorship, Corporate --- Sports broadcasting --- Sports in television --- Mass media and sports --- Sports journalism --- Television and sports --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Social aspects&delete&