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316.648 --- #SBIB:309H2820 --- 316.648 Persuaderen. Overtuigen. Veranderen van attitude --- Persuaderen. Overtuigen. Veranderen van attitude --- De reclameboodschap: algemene werken --- Publicity --- Persuasion (Psychology) --- Mass media --- Psychological aspects --- Comportement humain --- Médias --- Persuasion (psychologie) --- Publicité --- Publicity - Psychological aspects --- Mass media - Psychological aspects

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persuasieve communicatie --- sociale psychologie --- Social psychology --- Persuasion (Psychology) --- 316.648 --- 659.2 --- #SBIB:309H516 --- Communication --- Conformity --- Influence (Psychology) --- Propaganda --- Psychology, Applied --- Persuaderen. Overtuigen. Veranderen van attitude --- Information work. Advisory and consultancy services --- Verbale communicatie: retoriek --- Persuasion (Psychology). --- 659.2 Information work. Advisory and consultancy services --- 316.648 Persuaderen. Overtuigen. Veranderen van attitude --- PSYCHOLOGIE --- PERSUASION

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Cognitive psychology --- 159.95*1 --- 316.648 --- Cognitieve psychologie --- Persuaderen. Overtuigen. Veranderen van attitude --- Attitude change. --- Cognition. --- Persuasion (Psychology) --- Persuasion (Psychology). --- 316.648 Persuaderen. Overtuigen. Veranderen van attitude --- 159.95*1 Cognitieve psychologie --- Attitude change --- Cognition --- Communication --- Conformity --- Influence (Psychology) --- Propaganda --- Psychology, Applied --- Psychology --- Change of attitude --- Attitude (Psychology) --- Change (Psychology) --- Judgment --- Social influence

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This book not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This 4th edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.

Persuasion (Psychology) --- Influence (Psychology) --- Manipulative behavior. --- 316.648 --- #SBIB:309H505 --- 316.773.35 --- Behavior, Manipulative --- Manipulation (Psychology) --- Human behavior --- Psychology --- Conformity --- Example --- Communication --- Propaganda --- Psychology, Applied --- Persuaderen. Overtuigen. Veranderen van attitude --- Code en boodschap: psychologische, psycho-analytische benadering --- Persuasieve, overtuigende boodschap. Reclame--(communicatiesociologie) --- Persuasion (Psychology). --- Influence (Psychology). --- 316.773.35 Persuasieve, overtuigende boodschap. Reclame--(communicatiesociologie) --- 316.648 Persuaderen. Overtuigen. Veranderen van attitude --- Manipulative behavior

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Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive. Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily successful ones? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Cialdini explains how the best communicators capitalize on "privileged moments for change," in which audiences become receptive to a message before they experience it. Optimal persuasion is achieved through optimal pre-suasion. To change minds, savvy pre-suaders first change "states of mind." Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is to alter the audience's focus of attention just before requesting a relevant action. He draws on an array of studies and accounts, from successful online marketing campaigns to effective wartime propaganda efforts, illustrating how the artful channeling of attention leads to potent pre-suasion and positive outcomes.--Adapted from dust jacket.

Influence (Psychology) --- Persuasion (Psychology) --- #SBIB:309H505 --- #SBIB:309H511 --- #SBIB:309H2812 --- 316.648 --- Communication --- Conformity --- Psychology, Applied --- Propaganda --- Psychology --- Example --- 316.648 Persuaderen. Overtuigen. Veranderen van attitude --- Persuaderen. Overtuigen. Veranderen van attitude --- Code en boodschap: psychologische, psycho-analytische benadering --- Verbale communicatie: algemene pragmatiek, stilistiek en teksttheorie, discoursanalyse --- Marketing, consumentengedrag, consumentisme --- Social psychology --- Mass communications --- 360 --- overtuigen --- beïnvloeden --- bedrijfseconomie --- horizoncollectie