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The science of social influence : Advances and future progrss
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ISBN: 1841694266 9781841694269 9781138006157 9780203818565 9781136736995 9781136737039 9781136737046 Year: 2007 Publisher: Hove, UK : Psychology Press,


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Les chemins de la persuasion : le mode d'influence des media et de la publicité sur les comportements
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ISSN: 03354784 ISBN: 2040156550 9782040156558 Year: 1985 Volume: 9 Publisher: Paris : Dunod,

Changing minds : the art and science of changing our own and other people's minds
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ISBN: 9781422103296 1422103293 Year: 2006 Publisher: Boston (Mass.) Harvard Business School Press

Changing minds : the art and science of changing our own and other people's minds.
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ISBN: 1578517095 Year: 2004 Publisher: Boston Harvard business school press

Persuasion : new directions in theory and research
Authors: ---
ISBN: 0803912137 0803912145 9780803912144 9780803912137 Year: 1980 Volume: 8 Publisher: Beverly Hills (CA) ; London : Sage Publications,


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Persuasion, social influence, and compliance gaining.
Authors: ---
ISBN: 9780205796588 0205796583 Year: 2011 Publisher: Boston Allyn and Bacon

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Abstract

This book not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This 4th edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.


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Adapting marketing to libraries in a changing and world-wide environment
Authors: --- ---
ISSN: 03446891 ISBN: 3598218117 3111820246 3110954109 9783598218118 Year: 2000 Volume: 89 Publisher: München Saur


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Pre-suasion : a revolutionary way to influence and persuade
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ISBN: 9781501109799 1501109790 9781501109812 Year: 2016 Publisher: New York Simon & Schuster

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Abstract

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive. Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily successful ones? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Cialdini explains how the best communicators capitalize on "privileged moments for change," in which audiences become receptive to a message before they experience it. Optimal persuasion is achieved through optimal pre-suasion. To change minds, savvy pre-suaders first change "states of mind." Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is to alter the audience's focus of attention just before requesting a relevant action. He draws on an array of studies and accounts, from successful online marketing campaigns to effective wartime propaganda efforts, illustrating how the artful channeling of attention leads to potent pre-suasion and positive outcomes.--Adapted from dust jacket.

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