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History of the United Kingdom and Ireland --- Wales --- History. --- 1880-1980 --- 1880-1980.

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bloemen --- planten (in het algemeen) --- schilderkunst --- 1880 - 1980 --- 19de eeuw --- 20ste eeuw --- Vlaanderen

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The processes of the Americanisation of Europe and the moves of American firms abroad have been already well studied. But the very expansion of American firms in Europe still lacked a comprehensive survey. This book gathered two dozen academics at the European level, which paving the way to comparisons, synthetised by leading business historian Mira Wilkins. The breakthroughs achieved here concern the topics of timetable and rhythms of American FDIs in Europe, the patterns followed in each country, along with the specificities of each industry or service sector, and the strategy adopted by big firms. Beyond the facts, the immaterial aspects of this business history are scrutinised, especially the perception of American firms by Europeans: firms'corporate image and identity were at stake. The Europeanisation of American firms is a key issue, about industrial relations, management, commercial policies, brand image, connections and embeddedness. The positions of public authorities and of (industrialists and trade unions') lobbies in front of such an American offensive are also gauged. Graphs and tables of figures provide numerous data. And a few chapters are accompanied by an overview of ads published by American affiliates in newsmagazines, to fuel analysis of their perception by consumers.

Europe --- United States --- Europa (geografie) --- Europe. --- United States. --- USA --- Europa --- Foreign economic relations --- Direktinvestition --- Geschichte 1880-1980 --- Corporations, American

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Bookbinding --- Reliure --- Exhibitions --- Expositions --- 095 <064> --- 095 "18" --- -Binding of books --- Print finishing processes --- Merkwaardige boekbanden--Tentoonstellingscatalogi. Museumcatalogi --- Merkwaardige boekbanden--19e eeuw. Periode 1800-1899 --- -Merkwaardige boekbanden--Tentoonstellingscatalogi. Museumcatalogi --- 095 "18" Merkwaardige boekbanden--19e eeuw. Periode 1800-1899 --- 095 <064> Merkwaardige boekbanden--Tentoonstellingscatalogi. Museumcatalogi --- -095 "18" Merkwaardige boekbanden--19e eeuw. Periode 1800-1899 --- Binding of books --- Reliures. France. 1880-1980 (Catalogue d'exposition) --- Boekbanden. Frankrijk. 1880-1980 (Tentoonstellingscatalogus) --- Exhibitions. --- Bibliopegy

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Economic conditions. Economic development --- Zwevegem --- Economie --- Flandre occidentale --- Histoire locale --- Industries de transformation --- Plaatselijke geschiedenis --- Verwerkende industrie --- West-Vlaanderen --- Social Sciences and Humanities. History --- Economic, Social, and Cultural History --- Europe --- Western Europe. --- 308 <493.3> --- #GGSB: Geschiedenis (West-Vlaanderen) --- #GGSB: Verzamelde opstellen - verslagen/congressen/huldeboeken --- gelegenheidspublicatie --- instellingsgeschiedenis --- ondernemingen --- Zwevegem [gemeente in arrondissement Kortrijk - BE] --- economische ontwikkeling --- West-Vlaanderen [provincie in gewest Vlaanderen - BE] --- sociale verandering (x) --- 19de eeuw (x) --- interbellum (x) --- na 1945 (x) --- iconografisch materiaal --- 671/673 --- 93 --- 929 Bekaert, A. --- (493) --- $?$92/07 --- 338 --- Economische toestand. Economische ontwikkeling --- geschiedenis --- industriële archeologie --- Belgium --- economie --- Bekaert --- History --- Westvlaanderen (Zuid-). Economische en sociale geschiedenis. --- Bekaert (Société anonyme), Sweveghem. 1880-1980. --- Flandre occidentale du Sud. Histoire économique et sociale. --- Bekaert (N.V.), Zwevegem. 1880-1980. --- 929 Bekaert, A --- Geschiedenis (West-Vlaanderen) --- Verzamelde opstellen - verslagen/congressen/huldeboeken --- Kympers Leopold --- 920 --- bedrijven --- geschiedenis België --- histoire Belgique --- België --- West-Vlaanderen. --- Social Sciences and Humanities History