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Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained.0In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property?s brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.
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Seit 1999 fallen die Zürcher Architekten Roger Weber und Boris Brunner aufgrund von etlichen Wettbewerbserfolgen immer wieder auf. Ihre Wohnanlagen, Schulen und öffentliche Gebäude sind stets wohlüberlegte, raumhaltige, raumorientierte Lösungen, die mit ausgeprägtem architektonischem Instinkt entworfen sind.0Since 1999, the Zurich architects Roger Weber and Boris Brunner have produced an impressive oeuvre based on numerous competition successes. Their residential developments, schools and public buildings are always well-considered, voluminous, spatially orientated solutions designed with a powerful architectural instinct.
Architecture, Swiss --- Weber, Roger, --- Brunner, Boris, --- Zurich (Switzerland) --- Buildings, structures, etc --- Architecture, Swiss. --- Buildings. --- Switzerland --- Buildings, structures, etc. --- Architecture, Swiss - Switzerland - Zurich --- Weber, Roger, - 1972 --- -Brunner, Boris, - 1968 --- -Zurich (Switzerland) - Buildings, structures, etc --- -Zurich (Switzerland)
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