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Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Advertising --- Sex role in advertising. --- Psychological aspects.
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Gender identity in advertising. --- Sex role in advertising.
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In Living Up to the Ads Simone Weil Davis examines commodity culture’s impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood—the ad man, the female consumer, and the often female advertising model or spokesperson—Davis traces the emergence of the pervasive gendering of American consumerism.Materials from advertising firms—including memos, manuals, meeting minutes, and newsletters—are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F. Scott Fitzgerald, and Zelda Fitzgerald. Davis engages such books as Babbitt, Quicksand, and Save Me the Waltz in original and imaginative ways, asking each to participate in her discussion of commodity culture, gender, and identity. To illuminate the subjective, day-to-day experiences of 1920s consumerism in the United States, Davis juxtaposes print ads and industry manuals with works of fiction. Capturing the maverick voices of some of the decade’s most influential advertisers and writers, Davis reveals the lines that were drawn between truths and lies, seduction and selling, white and black, and men and women.Davis’s methodology challenges disciplinary borders by employing historical, sociological, and literary practices to discuss the enduring links between commodity culture, gender, and identity construction. Living Up to the Ads will appeal to students and scholars of advertising, American studies, women’s studies, cultural studies, and early-twentieth-century American history.
SOCIAL SCIENCE --- Gender Studies --- Sex role in advertising --- Sex role in literature --- Commerce --- Business & Economics --- Advertising --- History
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Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Advertising. Public relations --- Consumer behavior --- Advertising. --- Advertising-- Psychological aspects. --- Consumer behavior. --- Psychological aspects. --- Sex role in advertising. --- Advertising --- Commerce --- Business & Economics --- -Consumer behavior --- Sex role in advertising --- #SBIB:012.AANKOOP --- #SBIB:309H2812 --- #SBIB:309H2821 --- Psychological aspects --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Sociology of the family. Sociology of sexuality --- Gender --- Images of women --- Book --- Consumption --- Culture
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316.356.2 --- 659.1 --- Advertising, Magazine --- -Family --- -Sex role in advertising --- -#SBIB:309H2821 --- #SBIB:316.356.2H1130 --- Advertising --- Family --- Families --- Family life --- Family relationships --- Family structure --- Relationships, Family --- Structure, Family --- Social institutions --- Birth order --- Domestic relations --- Home --- Households --- Kinship --- Marriage --- Matriarchy --- Parenthood --- Patriarchy --- Magazine advertising --- Periodical advertising --- Periodicals --- Gezinssociologie --- Publicity. Advertising --- Social aspects --- -History --- -Reclameboodschap: functies, genres, taalgebruik historiek --- Hedendaagse gezinsstudies: algemeen --- Social conditions --- Sex role in advertising --- History --- 659.1 Publicity. Advertising --- 316.356.2 Gezinssociologie --- #SBIB:309H2821 --- Reclameboodschap: functies, genres, taalgebruik historiek
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Women in advertising --- Sex role in advertising --- Femmes dans la publicité --- Rôle selon le sexe dans la publicité --- Femmes dans la publicite --- Publicite --- Droit --- Femmes dans la publicité --- Rôle selon le sexe dans la publicité --- Femmes dans la publicite - France --- Publicite - Droit - France
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659.12 --- Imagery (Psychology) --- Sex role in advertising --- -Visual communication --- -#SBIB:309H2821 --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Advertising --- Imagery, Mental --- Images, Mental --- Mental imagery --- Mental images --- Imagination --- Visualization --- Concept and design in advertising --- Psychological aspects --- Reclameboodschap: functies, genres, taalgebruik historiek --- 659.12 Concept and design in advertising --- Visual communication --- #SBIB:309H2821 --- Psychological aspects.
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