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The so-called 'digital revolution' and the economic and social transformations of the last decades have also involved university education, requiring not only some aspects of traditional lectures to adapt, but also several on-line teaching projects to be launched. A recent aspect of this process, started by North American university institutions such as Stanford, Harvard and the Massachusetts Institute of Technology, is represented by the worldwide offer of Massive Open Online Courses (MOOCs), which have no limit concerning the number of participants. and do not require a binding and expensive registration. Using international literature on the subject, this study analyses the origins and evolution of this new system of university teaching.

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Nowadays, more and more digital technologies are used in education. And it has been changing the way of teaching and makes the class become more flexible and interactive. These changes are enabling educators to have a more diverse set of pedagogical approaches to support their learners, which means that they can be more inclusive in their teaching methods. With this end in view, 2018 2nd International Conference on Digital Technology in Education was held once again this year in Bangkok, Thailand during October 10-12, 2018.

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The goal of this corpus based research monograph is twofold. On the one hand, the volume delivers a practice relevant theoretical framework which will enable linguists and internationally operating businesses to evaluate product and service comments of foreign customers written in their mother tongue and intended for their fellow nationals. The theoretical framework should be applicable to any language combination. On the other hand, a large-scale empiric study has been carried out building on our theoretical premises with the aim of determining the text linguistic structure and language use in Spanish, Dutch, French and German customer comments on hotel accommodation in two relevant applications of the Social Web (social network services like Facebook and comments on the webs of hotel reservations agencies). Our findings will enable Spanish and German companies to interpret the linguistic behavior of their German/Spanish clients sharing their accommodation experiences on the Social Web. The goal of this corpus based research monograph is twofold. On the one hand, the volume delivers a practice relevant theoretical framework which will enable linguists and internationally operating businesses to evaluate product and service comments of foreign customers written in their mother tongue and intended for their fellow nationals. The theoretical framework should be applicable to any language combination. On the other hand, a large-scale empiric study has been carried out building on our theoretical premises with the aim of determining the text linguistic structure and language use in Spanish, Dutch, French and German customer comments on hotel accommodation in two relevant applications of the Social Web (social network services like Facebook and comments on the webs of hotel reservations agencies). Our findings will enable Spanish and German companies to interpret the linguistic behavior of their German/Spanish clients sharing their accommodation experiences on the Social Web.

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