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Long description: Unerreicht seit über 20 Jahren Wer für die gute Sache kämpft, weiß, dass die Unterstützung aus öffentlicher Hand nie ausreicht. Wohltätigkeitsorganisationen, Vereine und gemeinnützige Initiativen sind auf Spender und Förderer angewiesen. Doch wie findet man diese? Welche ethischen und juristischen Fallstricke sind zu beachten? Und wie funktioniert Fundraising im digitalen Zeitalter? All diese Fragen beantwortet das ausführlichste Handbuch zum Thema, das erstmals mit E-Book inside ausgestattet ist für noch mehr Lesekomfort. Das beste und ausführlichste Handbuch zum Thema Fundraising Medienspiegel des Instituts der Deutschen Wirtschaft Umfassendes Nachschlagewerk und praxisnahes How-to-Buch. Socialnet.de Biographical note: Marita Haibach ist Beraterin für Organisationsentwicklung und Fundraising. Sie war am Aufbau des Deutschen Fundraising Verbands beteiligt und ist Mitinitiatorin der Fundraising Akademie sowie der European Fundraising Association (EFA). 2009 erhielt sie das Bundesverdienstkreuz 1. Klasse und 2010 den Deutschen Fundraising Preis.

Förderung --- Spende --- Stiftung --- Sponsoring --- Geldgeber --- Sponsoren --- Fundraising --- Foundation --- Sponsorship

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At a time when traditional funding is diminishing and costs increasing, the need to look to new external sources of money is now central to survival for many organizations. New avenues of funding often demand a new outlook, and old ways of thinking can prove to be barriers to success. This book looks not only at methods for raising funds, providing practical steps in preparing for new funding initiatives, but also at the attitudes and mind-sets that form part of the whole picture. The volume is concise and accessible, with plans of action, bullet lists and diagrams for ease of consultation.

Fund raising --- Project finance --- Fundraising --- Money raising --- Prospecting (Fund raising) --- Fund raisers (Persons) --- Social service --- Finance

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In view of a social development towards more transparency and participation, communication is becoming more and more important in (health) research. This anthology provides suggestions on how successful communication in health research can be designed and is a reference work that provides readers with help and tips for their own work. The most important facets of science communication in health research are presented: from the development of a communication strategy to the relationship between science and the media, to the creation of evidence-based information for patients, from questions of organizational communication to stakeholder engagement and fundraising.

Medicine --- Research. --- Health Workforce --- Epidemiology & medical statistics --- communication --- stakeholder communication --- open science --- public involvement --- fundraising

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Belgian charities play a key role in humanitarian and development aid, both nationally and internationally. It is therefore essential for them to be able to organise effective fundraising campaigns. The persuasive methods of these campaigns often make use of the empathic character of donors, and this plays an essential role in their decision to donate. This thesis first presents a review of the scientific literature on the variables influencing donor behaviour, with particular attention to the emotional motivations and empathy of the donor. Then, results of a qualitative study conducted among fundraisers in various Belgian charities are presented and discussed. The results of this study show that, despite the existing theoretical tools and studies, the design of persuasive fundraising messages is mainly based on the know-how of the designers. These campaigns put forward content oriented towards the reality of the field and reject the use of shocking and sensationalist content. Finally, according to the interviewees, the empathy of the donor positively influences his donation intention and is preferred to the pure appeal of negative emotions.

Charities, Fundraising, Empathy, Donation, Humanitarian Aid, Emotions --- Sciences économiques & de gestion > Marketing

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Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising. Chapters within the book cover, inter alia: criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions 'why people donate' and 'what characteristics describe the "giving type"'? 'theories of giving' and of donor retention, including foundational research relating to nonprofit relationship marketing; charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.

E-books --- Marketing --- Nonprofit organizations --- Fund raising. --- Marketing. --- Fundraising --- Money raising --- Prospecting (Fund raising) --- Fund raisers (Persons) --- Social service --- Finance