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This book won't tell you how to take photographs. It will, though, teach you a much more difficult set of skills: how to be a photographer. Passing on hard-earned lessons from a successful career in commercial, editorial and lifestyle photography, Demetrius Fordham shows how to snag the best internships and assistant roles, impress at an interview, develop an amazing portfolio, forge strong relationships with clients, and lay the foundations of your own successful career. Illustrated throughout with Demetrius' own duotone photography, dramatically typeset to appeal to visual thinkers, and presented in an appealing handbook format, this is the book that will launch the careers of the next generation of photographers. Outpace the competition and put your photography skills to work with this enlightening, hard-working, no-nonsense guide to professional shooting in the real world. Passing on hard-earned lessons from his successful business, Demetrius Fordham shows how to snag the best internships and assistant roles, prepare an amazing portfolio, impress clients, and lay the groundwork for your own thriving career.Make the transition from talented amateur to respected pro, building your own personal brand, network, and style along the way. With a fresh design and a grounded, practical approach, this is the crucial companion that will make you and your work stand out."Essential reading for anyone looking to make the leap from making great pictures to making them for a living" - Rob Haggart
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Picture Your Profit helps managers distinguish their company from others in their market and give their marketing, media, and communication teams the exposure they deserve by telling their story visually.
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"'Campaign Child' indulges in the language of commercial photography to create new meanings out of disparate objects, bodies and situations. Each image attempts a balance: between the pure, clean, functional axis of photography as a communication tool, and the slippages that occur when juxtaposition and narrative gaps leave space for the mind to unfold. Yuan’s images often feel as if you have stumbled into a story in medias res: a young girl emerging from a tablecloth, an escaped budgie being trapped, a hospital bed dripping with liquid. Through unlikely combinations, Yuan asks us to consider what is existing outside the frame and forge links across disparate scenes, where each photograph bounces off the other to create uncanny new contexts. By restructuring commercial photoshoots into a space of imagination and play, Campaign Child also speaks of the uneasy relationship between Western capitalist motifs and the global contexts they insert themselves into, while questioning how desire is validated through photography."--photographer's website.
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Photography --- Commercial photography --- Lighting. --- Technique.
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Teaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use th
Photography --- Commercial photography. --- Internet marketing.
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Portrait photography --- Commercial photography --- Law and legislation
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Advertising photography --- Commercial art --- Commercial photography --- History
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