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Why is Cinco de Mayo-a holiday commemorating a Mexican victory over the French at Puebla in 1862-so widely celebrated in California and across the United States, when it is scarcely observed in Mexico? As David E. Hayes-Bautista explains, the holiday is not Mexican at all, but rather an American one, created by Latinos in California during the mid-nineteenth century. Hayes-Bautista shows how the meaning of Cinco de Mayo has shifted over time-it embodied immigrant nostalgia in the 1930's, U.S. patriotism during World War II, Chicano Power in the 1960's and 1970's, and commercial intentions in the 1980's and 1990's. Today, it continues to reflect the aspirations of a community that is engaged, empowered, and expanding.

United States -- History -- Civil War, 1861-1865 -- Social aspects. --- Hispanic Americans --- Cinco de Mayo (Mexican holiday) --- Puebla, Battle of, Puebla de Zaragoza, Mexico, 1862 --- -Cinco de Mayo, Battle of, 1862 --- Cinco de Mayo, Battle of, Puebla, Mexico, 1862 --- Fifth of May (Mexican holiday) --- Holidays --- Hispanics (United States) --- Latino Americans --- Latinos (United States) --- Latinxs --- Spanish Americans in the United States --- Spanish-speaking people (United States) --- Spanish-surnamed people (United States) --- Ethnology --- Latin Americans --- Spanish Americans (Latin America) --- History --- Ethnic identity --- Social aspects --- Press coverage --- Anniversaries, etc. --- History of Mexico --- anno 1800-1899 --- -History --- 19th century america. --- 19th century california. --- american civil war era. --- american traditions. --- california culture. --- california history. --- california latinos. --- cultural studies. --- hispanic american studies. --- holidays in america. --- holidays. --- latin american history. --- latino cultural history. --- latino culture in america. --- latino immigration. --- latino traditions. --- mexican americans. --- mexican culture. --- mexican customs and traditions. --- mexican holidays. --- mexican immigration. --- mexican war history. --- united states holidays. --- us west history.