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Television and children --- Children and television --- Children

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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the

Television advertising and children. --- Advertising and children. --- Children --- Children and television advertising

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In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialized as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.

Television advertising and children --- Television and children --- Advertising and children --- Children --- Children and television --- Children and television advertising --- E-books --- Television advertising and children. --- Television and children. --- Advertising and children.

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Television advertising and children --- -Television and children --- -Children and television --- Children and television advertising --- Television and children --- India --- Television advertising and children - India. --- Television and children - India. --- #SBIB:309H2812 --- #SBIB:309H402 --- Children and television --- Children --- Marketing, consumentengedrag, consumentisme --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, .. --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media,

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159.922.74 --- Attitudes van kinderen --- Television and children. --- 159.922.74 Attitudes van kinderen --- Television and children --- Children and television --- Children