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Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.

Marketing channels. --- Channels, Marketing --- Channels of distribution --- Distribution channels --- Gray market --- Physical distribution of goods --- Marketing channels --- Marketing - Management --- Marketing

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Distribution strategy --- Industrial marketing --- -Marketing channels --- Marketing channels --- -Channels, Marketing --- Channels of distribution --- Distribution channels --- Gray market --- Physical distribution of goods --- B2B marketing (Business to business marketing) --- Business to business marketing --- Business-to-business selling --- Industrial equipment --- Marketing --- Industrial marketing. --- Marketing channels. --- -Industrial marketing --- Channels, Marketing

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Distribution strategy --- Marketing channels --- 658.81 --- #BCLZ:boekadm --- Channels, Marketing --- Channels of distribution --- Distribution channels --- Gray market --- Physical distribution of goods --- Sales organization --- Marketing channels. --- 658.81 Sales organization

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Distribution strategy --- Marketing channels. --- 658.81 --- Marketing channels --- Channels, Marketing --- Channels of distribution --- Distribution channels --- Gray market --- Physical distribution of goods --- Sales organization --- Social Sciences and Humanities. Marketing --- Distribution (marketing) --- Distribution (marketing). --- 658.81 Sales organization

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An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. In Changing the Channel , authors Michael Masterson and MaryEllen Tribby provide readers with a detailed overview of multi-channel mar

Marketing. --- Business. --- Marketing --- Marketing channels --- Commerce --- Business & Economics --- Marketing & Sales --- Management --- Channels, Marketing --- Channels of distribution --- Distribution channels --- Marketing management --- E-books --- Gray market --- Physical distribution of goods --- Business logistics --- Marketing channels. --- Management.