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Book industries and trade --- Books --- Livres --- Prices --- Industrie --- 655.54 --- -Book industries and trade --- -Books --- -Library materials --- Publications --- Bibliography --- Cataloging --- International Standard Book Numbers --- Book trade --- Cultural industries --- Manufacturing industries --- Boekenprijs --- -Prices --- -655.54 --- -Boekenprijs --- -Book trade --- Library materials --- Boekhandel. Verenigde Staten. --- Livres. Commerce. Australie. --- Livres. Commerce. Etats-Unis. --- Boekhandel. Australië.

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017.3 <44> --- 655.54 --- 017.3 --- Catalogi van boekverkopingen en veilingen--Frankrijk --- Boekenprijs --- Catalogi van boekverkopingen en veilingen --- Annual reports --- Auctions --- 017.3 Catalogi van boekverkopingen en veilingen --- 017.3 <44> Catalogi van boekverkopingen en veilingen--Frankrijk

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Ce livre s'inscrit dans le prolongement du premier volume de cette collection, Le Marketing. Études et stratégies. En traitant ici des aspects opérationnels du marketing éditorial, il en analyse les trois grands leviers et leurs interactions : la variable prix, la promotion des ventes et la communication média. La présentation des modes possibles d'intervention dans chacun de ces domaines prend en compte les différents contextes qui déterminent la vie du livre (nouveauté, relance, types de points de vente et de canaux de commercialisation...). Les actions promotionnelles conçues à destination du public sont également présentées, ainsi que celles menées envers les prescripteurs. L'ensemble du propos de cet ouvrage laisse une place importante aux pratiques marketing liées aux nouvelles technologies : buzz marketing, blogs, marketing viral, sites internet, réseaux sociaux et librairies en ligne.

Book industries and trade --- Publishers and publishing --- Livres --- Editeurs et édition --- Marketing --- Industrie --- Books --- Édition --- Industrie et commerce --- 655.55 --- 655.56 --- 655.54 --- 658.8 --- Boekenpromotie. Boekenbeurs. Boekbespreking --- Boekdistributie --- Boekenprijs --- Marketing. Sales. Selling. Distribution --- 658.8 Marketing. Sales. Selling. Distribution --- Editeurs et édition --- Marketing. --- Books - Marketing

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Une histoire de la librairie en France de 1810 à nos jours. Au XIXe siècle, la librairie se sépare de l'édition et se libère de la surveillance de l'Etat. Au XXe siècle, la profession s'organise, avant de se trouver confrontée à de nouveaux enjeux et de nouveaux concurrents.

Book history --- Graphics industry --- History of France --- Booksellers and bookselling --- Libraires et librairie --- History --- Histoire --- Bookstores --- History. --- 655.42 <44> --- 655.52 --- 655.54 --- 655.56 --- Boekhandel--algemeen--Frankrijk --- Relatie auteur-uitgever: royalties, contracten, rechten, vertaalrechten--z.o.{347.788} --- Boekenprijs --- Boekdistributie --- Book shops --- Book stores --- Bookshops --- Specialty stores --- Antiquarian booksellers --- Book sales --- Book industries and trade --- Publishers and publishing --- Book dealers --- Dealers, Book --- Bookstores - France - History. --- Booksellers and bookselling - France - History --- Librairies --- Bibliologie --- France

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Experience taught William Blake that "Wisdom is sold in the desolate market where none come to buy." His brilliant achievements as a poet, painter, and engraver brought him public notice, but little income. William Blake in the Desolate Market records how Blake, the most original of all the major English poets, earned his living. G.E. Bentley Jr, the dean of Blake scholars, details the poet's occupations as a commercial engraver, print-seller, teacher, copperplate printer, painter, publisher, and vendor of his own books. In his early career as a commercial engraver, Blake was modestly prosperous, but thereafter his fortunes declined. For his most ambitious commercial designs, he made hundreds of folio designs and scores of engravings, but was paid scarcely more than twenty pounds for two or three years' work. His invention of illuminated printing lost money, and many of his greatest works, such as Jerusalem, were left unsold at his death. He came to believe that his "business is not to gather gold, but to make glorious shapes." William Blake in the Desolate Market is an investigation of Blake's labours to support himself by his arts. The changing prices of his works, his costs and receipts, as well as his patrons and employers are expertly gathered and displayed to show the material side of the artistic career in Britain's Romantic period.

Engravers --- Poets, English --- Graveurs --- Poètes anglais --- Metal engravers --- Artists --- Printmakers --- Blake, William, --- Blake, W. --- Blake, William --- Blake, William, 1757-1827 --- Bleĭk, Uilʹi︠a︡m, --- בליק, ויליאם, --- בלייק, ויליאם, --- Finance, Personal. --- Finances personnelles. --- 76 BLAKE, WILLIAM --- 655.52 --- 655.54 --- 655.4 <41> --- 76 BLAKE, WILLIAM Grafische kunsten. Grafiek. Prentkunst--BLAKE, WILLIAM --- Grafische kunsten. Grafiek. Prentkunst--BLAKE, WILLIAM --- Relatie auteur-uitgever: royalties, contracten, rechten, vertaalrechten--z.o.{347.788} --- Boekenprijs --- Uitgeverij. Boekhandel--algemeen--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland