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As the premier journal devoted to the development of advertising theory and its relationship to practice, The Journal of Advertising serves as a public forum where ideas about advertising can be expressed and debated. The journal covers all research related to the various types of advertising, giving special attention to research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research. Other topics of interest recently covered include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.

Marketing --- Advertising. Public relations --- Advertising --- Publicité --- Periodicals --- Research --- Périodiques --- Recherche --- Advertising. --- Research. --- #BA02201 --- #ETEW:TSCAT --- Business, Economy and Management --- Business Management --- General and Others --- Marketing and Sales --- Public Relations --- Trade and Commerce --- -Advertising --- -659.105 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Electronic information resources --- -Electronic information resources --- E-journals --- Publicite --- Reclame. --- ABI/Inform --- Text files. --- Titles of electronic journals.