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Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, o

Mass media and anthropology.

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Allen Todesbekundungen des Menschen zum Trotz, so zeigt dieser Band, vollzieht sich das Menschsein variantenreich im Verbund mit Techniken, Medien, Diskursen und materiellen Umwelten, in die es als variable Teilgröße immer schon eingefügt ist. Mit dem Anliegen, das Menschsein produzierende Potenzial technischer, ästhetischer und allgemein medialer Projektionen und Praktiken zu beleuchten, zielt der Band auf eine innovative Auslotung der Möglichkeiten einer Medialen Anthropologie. In den Beiträgen werden die wechselseitigen Durchdringungen, Projektionen und Spiegelungen von Mensch und Medien/Techniken theoretisch und an Fallbeispielen interdisziplinär untersucht. Mit der Umstellung der Frage nach »dem« Menschen auf die nach der irreduziblen Anthropomedialität, in der »Mensch« stets als Teilgröße einer umfassenderen medialen Einheit oder Prozesshaftigkeit gedacht wird, vermeidet der Band die traditionellen anthropologischen Sackgassen. Traditionelle Unterscheidungen von Tier und Mensch, Engel und Mensch, Maschine und Mensch, Gott und Mensch sowie die Abgrenzung von Natur, Kultur und Technik werden dabei neuen Perspektivierungen zugeführt.

Mass media --- Mass media and anthropology. --- Philosophy.

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The field of anthropology took a long time to discover the significance of media in modern culture. In this important new book, Anna Pertierra tells the story of how a field - once firmly associated with the study of esoteric cultures - became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, and the embrace of ethnographic methods by media scholars around the world. Bringing together longstanding debates in sociocultural anthropology with recent innovations in digital cultural research, this book explains how anthropology fits into the story and study of media in the contemporary world. It charts the mutual disinterest and subsequent love affair that has taken place between the fields of anthropology and media studies in order to understand how and why such a transformation has taken place. Moreover, the book shows how the theories and methods of anthropology offer valuable ways to study media from a ground-level perspective and to understand the human experience of media in the digital age.

Digital media --- Mass media and anthropology. --- Social aspects. --- Ethnology. Cultural anthropology --- Mass communications --- Mass media and anthropology --- Social aspects --- Digital media - Social aspects

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At the heart of many studies in media anthropology is an interest in media practices. While practice-oriented approaches have gained momentum as of late, there has been little discussion about how they can include particular “media texts” or “media content” into their research designs. This is especially true for digital content on social media platforms, such as digital images, captions, emojis, hashtags, and so on, which have become popular objects of ethnographic investigation. Though digital content has clear empirical value for ethnographic studies, researchers are unclear about how to approach it conceptually and methodologically. In the following chapter, I argue that digital content itself can be analysed as practice. Using my ethnographic study of digital practices at the Memorial to the Murdered Jews of Europe as an example, I show that digital content can be studied as routines in the interplay of human bodies, social and cultural conventions, and the affordances of digital media technologies. My practice approach does not read content as text; rather, it asks how the practices of its creators live on through digital content. This perspective offers a new way of conducting content analysis from an ethnographic perspective and expands the toolbox available for media anthropological research.

Ethnology. Cultural anthropology --- Mass media and anthropology --- Mass media and culture --- Anthropological ethics

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News stories provide an essential confirmation of our ideas about who we are, what we have to fear, and what to do about it: a marketplace of ideas, shopped by rational citizen decision makers but also a shared resource for grounding our contested narratives of identity in objective reality. News as a fundamental social process comes into being not when an event takes place or when a report of the event is created but when that report becomes news to someone. As it moves off the page into the community, news discovers - through its interpretations - its reality in the lives of the consumers. T

Social conflict in mass media. --- Discourse analysis --- Mass media --- Mass media and anthropology. --- Social aspects.