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Entrepreneur déboussolé par les nouveaux moyens de communication ? Ce guide pratique vous offre des conseils pour maîtriser les médias sociauxTwitter, Facebook, LinkedIn et Foursquare, entre autres médias sociaux, sont de plus en plus présents dans nos vies. Y compris dans la sphère professionnelle.Pour un entrepreneur indépendant, il n'est pas toujours facile de savoir comment se servir de ces nouveaux moyens de communication. Ce livre apporte une réponse adéquate. Il s'agit d'un guide fondé sur une expérience de terrain et rédigé par un entrepreneur indépendant. Pas de théories complexes, m
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"Expert Facebook advertising techniques you won't find anywhere else!Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns"--
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Recruit fans and turn them into customers! This book makes it easy to create a page, add applications to it, host an event, and much more. It's an easy-to-follow blueprint for marketing and promoting your organization on Facebook!
Internet advertising --- Internet marketing --- Facebook (Electronic resource)
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Spécialiste de la révolution numérique et des nouvelles générations, l'auteur présente une vision inédite du réseau social Facebook, véritable nouveau pays avec sa constitution, ses valeurs, ses citoyens, sa politique étrangère et ses rêves d'expansion.
Social media. --- Médias sociaux --- Facebook (Electronic resource)
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"La publicité sur Facebook et Instagram est un outil judicieux pour les marques, leur permettant de cibler un grand nombre d'utilisateurs de manière ciblée, à moindre coût. Un seul module existe pour les deux réseaux, intimement liés, mais sa prise en mains n'est pas toujours évidente. Comment définir sa publicité? Quelle audience cibler ? Quel budget y allouer ? Comment créer un compte Business Manager ? Comment mesurer la performance de sa publicité? Cette petite boite à outils permet de comprendre le module Facebook Ads, connaître ses fonctionnalités, et maîtriser toutes les bonnes pratiques pour optimiser ses publicités".
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Internet marketing --- Social networks --- Internet advertising --- Facebook (Electronic resource)
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