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We live in a dialogical world, where models - either active or latent - establish the configuration of our identity constructs and of our intellectual framework. It is hence impossible to clarify, within the limits of one colloquium, the entire spectrum of issues entailed by this complex topic, which already gathers together a myriad of interpretations under its umbrella. While excluding the mythicizing attitude on the French cultural model, we can clearly state that its spirit, along with the Greek and Roman ones, is immanent to the European and universal cultural landscape, thus contributing to the coherence of their forms. The three volumes of scientific research in the series of Identity constructions. Echoes of the French cultural model in a European and universal context are illustrative of this fact. At its first edition, this colloquium hopefully inaugurates a wonderful and long-lasting tradition. The papers presented during this event will reach the interested audience via these volumes that have benefitted in time from new contributions, which directly or indirectly reflect the impact of the driving models. Our purpose was to provide plenty of exposure space to all the contributors who were interested in this topic. This publication aims to promote an interdisciplinary approach of certain issues that are in the contact zone between linguistics and literature, and beyond, via multiple perspectives in various national, multilingual and international contexts. Structured in three volumes, Literature, Literature & cultural Studies; Linguistics & Teaching Methodology, the series aims to be a means of cultural contact, academic dialogue, open to not necessarily convergent ideas.
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Die Angewandte Linguistik stützt sich auf zentrale linguistische Theorien, Methoden und Erkenntnisse. Der Band zeigt, wie diese zur Analyse von Kommunikation in Texten, Gesprächen und verschiedenen Medienformaten eingesetzt werden können. Dazu werden Wissen und Methoden aus zentralen Arbeitsgebieten der Angewandten Linguistik miteinander verknüpft: der Textlinguistik, der Gesprächsanalyse, der Medienlinguistik sowie der Diskursanalyse. In den Kapiteln wird der Umgang mit multimodalen Daten aus der face-to-face-Kommunikation, aus Printwerbung und Werbespots, hypermedialen Formaten wie Tutorials und Websites sowie Formen der politischen Berichterstattung nachvollziehbar vorgeführt. – In zweifarbiger Gestaltung mit farbigen Abbildungen sowie mit Definitionen und zahlreichen Beispielen.
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"The papers in this volume demonstrate the strides applied linguists have taken, in 'pure' or 'impure' form, since the classic volume of Corder's Introducing Applied Linguistics speculated about the discipline's possible frontiers. With a judicious combination of empirical, theoretical and policy-oriented studies, the volume takes a close, hard look at the present and future challenges."--Bloomsbury Publishing The papers in this volume demonstrate the strides applied linguists have taken, in 'pure' or 'impure' form, since the classic volume of Corder's Introducing Applied Linguistics speculated about the discipline's possible frontiers. With a judicious combination of empirical, theoretical and policy-oriented studies, the volume takes a close, hard look at the present and future challenges.
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