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Business Networks in Japan explores the creation of supplier-customer networks through case studies of two of Japan's largest companies: the Toshiba Corporation and the Nippon Steel Corporation.

Industrial economics --- Marketing --- Product strategy --- Japan --- Industrial marketing --- Industrial procurement --- Business networks --- Strategic alliances (Business) --- Marketing industriel --- Approvisionnement dans l'entreprise --- Réseaux d'affaires --- Alliances stratégiques (Affaires) --- T*oshiba, Kabushiki Kaisha --- Shin Nihon Seitetsu Kabushiki Kaisha --- Case studies --- Business networks. --- Industrial marketing. --- Industrial marketing - Japan. --- Industrial procurement. --- Strategic alliances (Business). --- Commerce --- Business & Economics --- Marketing & Sales --- Tōshiba, Kabushiki Kaisha --- Réseaux d'affaires --- Alliances stratégiques (Affaires) --- Business networking --- Networking, Business --- Networks, Business --- Buyer-supplier relations --- Buying, Industrial --- Industrial buying --- Industrial equipment --- Industrial purchasing --- Procurement, Industrial --- Purchasing, Industrial --- Supplier-buyer relations --- B2B marketing (Business to business marketing) --- Business to business marketing --- Business-to-business selling --- Purchasing --- Nippon Steel Corporation --- Shinnittetsu --- 新日本製鉄株式会社 --- 新日本製鐡株式會社 --- 新日本製鐵株式会社 --- 新日本製鐵株式會社 --- Toshiba Corporation --- Toshiba (Firm) --- 東芝株式会社 --- Social networks --- Industrial clusters --- Industrial management --- Yawata Seitetsu Kabushiki Kaisha --- Fuji Seitetsu Kabushiki Kaisha --- Shin Nittetsu Sumikin Kabushiki Kaisha --- Tōkyō Shibaura Denki Kabushiki Kaisha --- Toshiba, Kabushiki Kaisha