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This book is about the processes of globalization, demonstrated through a comparative study of three television case histories in Asia. Also illustrated are different approaches to providing television services in the world: public service (NHK in Japan), state (CCTV in China) and commercial (STAR TV, based in Hong Kong). Through its focus, Global Media addresses a considerable lacuna in the media studies literature, which tends to have a heavy Western bias. It provides an original addition to the literature on globalization, which is often abstract and anecdotal, in additio

Television broadcasting --- Television broadcasting policy --- Television broadcasting and state --- Broadcasting policy --- Government policy --- Nihon Hōsō Kyōkai. --- Zhong yang dian shi tai (Beijing, China) --- Beijing dian shi tai (1958-1978) --- Chung yang tien shih tʻai (Beijing, China) --- 中央电视台 (Beijing, China) --- 中央電視台 (Beijing, China) --- 中央電視臺 (Beijing, China) --- Zhongguo zhong yang dian shi tai (Beijing, China) --- 中国中央电视台 (Beijing, China) --- 中國中央電視台 (Beijing, China) --- China Central Television Station --- CCTV --- Ōsaka Hōsōkyoku --- Tōkyō Hōsōkyoku --- Nagoya Hōsōkyoku --- Nippon Hōsō Kyōkai --- 日本放送協会 --- 日本放送協會 --- NHK --- N.H.K. --- Japan Broadcasting Corporation --- Broadcasting Corporation of Japan --- Japanese State Television --- Riben guang bo xie hui --- Jih-pen kuang po hsieh hui --- 日本广播协会 --- NHK Japan --- NHK of Japan