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Le terme "merchandising" désigne l'ensemble des techniques d'aménagement et de présentation utilisées dans les lieux commerciaux, notamment les librairies, pour favoriser la rencontre entre un client et un produit. Si les bibliothèques n'ont rien à vendre, elles doivent elles aussi créer des rencontres avec les lecteurs et permettre des découvertes. Pour les bibliothécaires, les techniques de merchandising constituent une réserve encore largement inexplorée de stratégies, de méthodes et de bonnes pratiques permettant de rendre leurs espaces plus inspirants. À travers 50 fiches thématiques complétées de nombreuses photos et illustrations, Nicolas Beudon passe en revue de nombreuses questions qui appartiennent au quotidien des bibliothécaires, mais qui sont souvent résolues de façon purement intuitive comme : Comment concevoir et mettre en place des tables de présentation ? Comment rendre l'aménagement intérieur d'une bibliothèque plus stimulant ? Comment classer les collections de la façon la plus pratique pour les usagers ? Le Merchandising en bibliothèque est le premier volume d'une trilogie consacrée au design des bibliothèques publiques

Bibliothèques --- Bibliothèques (constructions) --- Bibliothèques --- Libraries --- Library signs --- Open and closed shelves --- Public services (Libraries) --- Activités culturelles --- Services aux publics --- Aménagement --- Accès aux rayons --- Design. --- Signalisation --- Space utilization --- Cultural programs --- Architecture --- Bibliothéconomie Bibliotheekwetenschap --- Marketing Marketing --- Bibliothèques Bibliotheken --- documentation --- profession de l'information --- merchandising --- diffusion de l'information --- manifestation culturelle --- manifestazione culturale --- културно събитие --- kulturni događaj --- eveniment cultural --- wydarzenie kulturalne --- културен настан --- kultúrne podujatie --- aktivitet kulturor --- kulturní akce --- πολιτιστική εκδήλωση --- avveniment kulturali --- cultural event --- kulturevenemang --- kulturelt arrangement --- imeacht cultúrtha --- kultūras pasākums --- културна манифестација --- kulturális esemény --- kultuurisündmus --- manifestación cultural --- kulturna prireditev --- culturele manifestatie --- kulturelle Veranstaltung --- kultūrinis renginys --- kulttuuritapahtuma --- manifestação cultural --- taidenäyttely --- kulturna priredba --- ühiskondlik-kultuurilise tegevuse edendamine --- tentoonstelling --- művészeti kiállítás --- cultureel werk --- promovim shoqëror-kulturor --- κοινωνικο-πολιτιστική εκδήλωση --- socialinės ir kultūrinės veiklos skatinimas --- spoločensko-kultúrna udalosť --- ekspozitë arti --- animação sociocultural --- art exhibition --- umělecká výstava --- kulturní iniciativa --- výstava umenia --- kulturális kezdeményezés --- socio-cultural promotion --- aktivt kulturliv --- Kulturinitiative --- kulturní podnik --- umjetnička izložba --- meno paroda --- animación cultural --- animazione culturale --- sosio-kulttuurisen toiminnan edistäminen --- sociaal-cultureel werk --- exposição artística --- livfuldt kulturliv --- animazione socioculturale --- sociokultūras veicināšana --- kulturliv --- animation culturelle --- kulturbegivenhed --- kunstudstilling --- festival --- aktiv sociokulturel indsats --- expoziție de artă --- изложба --- kulturní událost --- Kunstausstellung --- animación sociocultural --- kulturutställning --- exposition artistique --- exposición artística --- културна приредба --- mākslas izstāde --- καλλιτεχνική έκθεση --- mostra d'arte --- kunstinäitus --- kulturna manifestacija --- propulsione socioculturale --- acontecimento cultural --- společensko-kulturní událost --- kulturni program --- animation socioculturelle --- sociokulturellt liv --- širenje informacija --- Informationsverbreitung --- informationsspredning --- rozširovanie informácií --- diffusione delle informazioni --- informatieverspreiding --- információterjesztés --- dissemination of information --- teabelevi --- përhapja e informacionit --- difusão da informação --- разпространение на информация --- informationsspridning --- ширење информации --- informācijas izplatīšana --- difusión de la información --- ширење информација --- διάδοση πληροφοριών --- diseminarea informației --- tiedon jakelu --- informacijos skleidimas --- scaipeadh faisnéise --- rozšiřování informací --- tixrid ta' informazzjoni --- rozpowszechnianie informacji --- razširjanje informacij --- diseminacija informacija --- информации од јавен карактер --- јавно известување --- širenje obavijesti --- disponibilizarea informației --- јавност во работењето --- informationsformidling --- reklamavimas parduotuvėje --- μερτσαντάιζινγκ --- Merchandising --- marknadsföring --- tehnike pospeševanja prodaje (merchandising) --- comercializarea mărfurilor --- marchandisage --- produkta virzīšana tirgū --- veprimtari promocionale --- marketing na prodajnom mjestu --- tuotekehitys ja markkinointi --- toote arendus --- markedsføring --- маршайндзинг --- техники за подобрување на продажбата --- технике поспешивања продаје --- marsantú --- inzerování zboží --- tecnica promozionale di vendita --- marknadsföringskampanj --- marketing --- начин на изложување на производите --- маркетинг политика --- мерчандајзинг --- saluföring --- деловна тактика за зголемување на атрактивноста на производите --- reklama na zboží --- prezentace zboží --- spôsob vystavenie produktu --- поставеност на производите во продавницата --- маркетиншка политика --- usporiadanie miesta predaja --- marknadsföringspolitik --- маркетиншка кампања --- verkooptechniek --- kommersiellt utnyttjande --- obchodní taktika zvyšování přitažlivosti výrobku --- umiestnenie produktu v predajni --- valorización del producto --- маркетинг кампања --- marknadsföringsorganisation --- profesii în știința informării --- profesión de la información --- informačná profesia --- kadry informacyjne --- tietopalvelualan ammatti --- információs szakma --- information profession --- ar informāciju saistīta profesija --- Beruf in der Informationsbranche --- струка у области информација --- informationsyrke --- beroep in het informatiewezen --- informacijska struka --- profesionet e informimit --- informacijos specialistas --- informacijski poklic --- επαγγελματικός κλάδος της πληροφόρησης --- професија од областа на информациите --- информационна професия --- professjoni fl-informazzjoni --- gairm faisnéise --- profissional da informação --- infoalane eriala --- professioni dell'informazione --- informační profese --- informationserhverv --- irattáros --- Bibliothekar --- arkistoija --- terminologas --- prekladateľ --- толкувач --- informacininkas --- arkivar --- archivero --- översättare --- professioni della biblioteconomia --- Übersetzer --- librarian --- bibliothécaire --- arhivaar --- archivář --- interprète --- tulkki --- raamatukoguhoidja --- terminologo --- bibliotekārs --- terminólogo --- terminologs --- interpreter --- библиотекар --- преведувач --- tlmočník --- terminologi --- kielenkääntäjä --- διερμηνέας --- traducteur --- arhivārs --- traductor --- archiviste --- vertėjas žodžiu --- ορολόγος --- documentaliste --- dokumentátor --- arhivist --- arkivarie --- archivista --- knihovník --- bibliotecario --- αρχειοθέτης --- dokumentues --- vertaler --- knjižničar --- informační povolání --- muzeolog --- dokumenteerija --- Dokumentar --- terminoloog --- tõlk --- bibliotekarie --- traduttore --- τεκμηριωτής --- bibliothecaris --- архивист --- bibliotecário --- archyvaras --- tulks --- dokumentarista --- arquivista --- Terminologe --- tulkotājs --- prevoditelj --- terminologue --- terminologist --- terminolog --- documentalist --- edsvoren oversætter --- translatør --- documentarist --- documentalista --- vertėjas raštu --- adattáros --- kirjastonhoito --- könyvtáros --- terminológus --- bibliotekininkas --- dokumentalist --- tõlkija --- tolmács --- oversætter --- archivár --- përkthyes me gojë --- informācijas profesija --- levéltáros --- bibliotecar --- intérprete --- Dolmetscher --- βιβλιοθηκάριος --- dokumentalisti --- përkthyes me shkrim --- Medienarchivar --- fordító --- tradutor --- archivist --- terminológ --- tolk --- dokumentininkas --- informacijska profesija --- interprete --- archivaris --- interpret --- μεταφραστής --- translator --- Archivar --- bibliotekar --- arkivist --- dokumentacion --- документация --- dokumentacja --- dokumentacija --- documentatie --- dokumentation --- documentare --- dokumentācija --- dokumentácia --- dokumentatsioon --- doiciméadacht --- Dokumentation --- documentação --- asiakirjat --- документација --- documentazione --- documentación --- τεκμηρίωση --- dokumentáció --- dokumentazzjoni --- dokumentace --- documentação científica --- technická dokumentácia --- научна документација --- wissenschaftliche Dokumentation --- biblioteconomie --- documentation technique --- documentazione scientifica --- dokumentiranje --- bibliotēkzinātne --- teknisk dokumentation --- librarianship --- technische Dokumentation --- könyvtártudomány --- teaduslik dokumentatsioon --- bibliothéconomie --- техничка документација --- scientific documentation --- biblioteconomia --- Bibliothekswissenschaft --- επιστημονική τεκμηρίωση --- technical documentation --- kirjastonhoitajan virka --- documentare tehnică --- knihovníctvo --- tieteelliset asiakirjat --- tudományos dokumentáció --- documentación científica --- vedecká dokumentácia --- книговодствена документација --- videnskabelig dokumentation --- moksliniai dokumentai --- documentación técnica --- tekniset asiakirjat --- bibliotheconomie --- techniniai dokumentai --- biblioteconomía --- библиотекарство --- documentation scientifique --- Dokumentalistik --- Bibliothekonomie --- τεχνική τεκμηρίωση --- dokumentacion teknik --- zinātniskā dokumentācija --- tehniskā dokumentācija --- βιβλιοθηκονομία --- knihovnická dokumentace --- bibliotekininkystė --- documentação técnica --- technische documentatie --- könyvtártan --- műszaki dokumentáció --- dokumentacion shkencor --- knihovnictví --- bibliotekari --- technická dokumentace --- documentazione tecnica --- raamatukogundus --- vetenskaplig dokumentation --- vědecká dokumentace --- tehniline dokumentatsioon --- dokumentační materiály --- bibliotekskundskab --- wetenschappelijke documentatie --- documentare științifică --- information request --- információkérés --- teabepäring --- talba għall-informazzjoni --- pedido de informação --- Auskunftsersuchen --- förfrågan om information --- informācijas pieprasījums --- žádost o informace --- prośba o informacje --- demande d'informations --- iarratas ar fhaisnéis --- искане за информация --- cerere de informații --- zahtjev za informacije --- solicitud de información --- informacijos prašymas --- Informatieverzoek --- αίτηση παροχής πληροφοριών --- anmodning om information --- žiadosť o informácie --- tietopyyntö --- richiesta di informazioni --- zahteva po informacijah --- Bibliothèques (constructions) --- Activités culturelles --- Aménagement