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Book
Narrative and numbers : the value of stories in business
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ISBN: 9780231542746 9780231180481 0231542747 0231180489 Year: 2017 Publisher: New York, N.Y. Columbia Business School Publishing

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Abstract

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.

Keywords

E-books --- Financial analysis --- Advertising. Public relations --- Narrative inquiry (Research method). --- Business communication. --- Feedback (Psychology). --- Corporations --- Narrativität. --- Unternehmensbewertung. --- Unternehmenserfolg. --- Aziende --- Valuation. --- Valorizzazione --- Ruolo dell'arte del narrare. --- Investments --- communication skills --- business activity --- public relations --- organisational culture --- Accounting. --- organizacijska kultura --- cultura dell'organizzazione --- организациска култура --- cultura organizacional --- organizacinė kultūra --- kultura korporatorja --- организационна култура --- οργανωτικό πνεύμα --- podniková kultura --- organizāciju kultūra --- Organisationskultur --- organisaatiokulttuuri --- cultura organizativa --- culture organisationnelle --- cultură organizațională --- podniková kultúra --- organisatiecultuur --- organisationskultur --- organisatsioonikultuur --- kulturë organizative --- szervezeti kultúra --- kultura organizacyjna --- организациона култура --- cultura d'impresa --- vállalati kultúra --- bendroji kultūra --- corporate culture --- korporatīvā kultūra --- деловна култура --- Unternehmenskultur --- корпорациска култура --- culture d'entreprise --- kultura korporacyjna --- cultura empresarial --- korporacijska kultura --- företagskultur --- cultura imprenditoriale --- култура на организација --- poslovna kultura --- cultura de empresa --- култура на претпријатие --- yrityskulttuuri --- ettevõttekultuur --- cultura aziendale --- ondernemingscultuur --- bedrijfscultuur --- organizacijos kultūra --- virksomhedskultur --- kulturë e shoqërisë tregtare --- kultura poduzeća --- relations publiques --- vzťahy s verejnosťou --- marrëdhënie me publikun --- relazzjonijiet pubbliċi --- relații cu publicul --- sabiedriskās attiecības --- PR --- vztahy s veřejností --- relaciones públicas --- odnosi s javnošću --- односи со јавноста --- suhtekorraldus --- односи са јавношћу --- ryšiai su visuomene --- pubbliche relazioni --- relações públicas --- Public relations --- odnosi z javnostmi --- връзки с обществеността --- közönségkapcsolatok --- suhdetoiminta --- δημόσιες σχέσεις --- styky s veřejností --- píár --- портпарол --- εκστρατεία ενημέρωσης --- sabiedriskā saskarsme --- public relation --- viešieji ryšiai --- ПР --- glasnogovornik --- darījumu aktivitāte --- пословна делатност --- verslo veikla --- äritegevus --- vita aziendale --- bedrijf --- деловна активност --- poslovna dejavnost --- Bestehen des Unternehmens --- vida da empresa --- virksomhedens liv --- affärsliv --- poslovanje --- veprimtari tregtare --- vida de la empresa --- üzleti tevékenység --- działalność spółki --- vie de l'entreprise --- съществуване на предприятие --- ζωή της επιχείρησης --- yrityksen toiminta --- predmet podnikania --- předmět podnikání --- afaceri --- attività imprenditorjali --- negozju --- пословна активност --- podnikatelský záměr --- elektroničko poslovanje --- virksomhedsforhold --- podnikatelská činnost --- деловна дејност --- e-poslovanje --- verslininkystė --- darījumdarbība --- комуникационни умения --- pratique de communication --- комуникациски вештини --- komunikacijske vještine --- ħiliet ta’ komunikazzjoni --- viestintäkäytäntö --- τεχνική της επικοινωνίας --- Redegewandtheit --- pratica di comunicazione --- kommunikációs készségek --- kommunikation i praksis --- suhtlemisoskus --- schopnost komunikace --- abilități de comunicare --- umiejętność komunikacji --- prática da comunicação --- communicatie in de praktijk --- sposobnost komuniciranja --- bendravimo įgūdžiai --- praktisk kommunikation --- komunikačné schopnosti --- técnicas de comunicación --- aftësi komunikimi --- вештина комуникације --- sazināšanās prasme --- komunicēšanās prasmes --- bendravimo būdai --- комуникациска практика --- tehnici de comunicare --- komunikační metody --- kommunikationsförmåga --- komunikační schopnost --- praktika komunikimi --- communication practices --- комуникациски техники --- komunikační dovednosti --- комуникациска способност --- dorozumívací dovednosti


Book
The accidental library marketer.
Author:
ISBN: 9781573879194 1573879193 9781573878043 1573878049 9781573873680 1573873683 9786613238917 1283238918 Year: 2013 Publisher: Medford Information Today

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"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.

Keywords

Libraries --- cultural promotion --- library --- marketing --- Internet --- public relations --- guide --- gwida --- uživatelská příručka --- guía del usuario --- felhasználói kézikönyv --- handbok --- príručka pre používateľov --- priručnik --- Benutzerhandbuch --- guia do utilizador --- водич --- ръководство за потребителя --- udhërrëfyes --- käyttöopas --- manuale dell'utente --- kasutusjuhend --- naudotojo vadovas --- οδηγός χρήσης --- handleiding --- uporabniški priročnik --- ghid al utilizatorului --- brugervejledning --- guide de l’utilisateur --- lietotāja rokasgrāmata --- poradnik użytkownika --- priročnik --- handboek --- instruktážní příručka --- rokasgrāmata --- прирачник --- упатство за употреба --- håndbog --- poradnik --- užívateľská príručka --- guide d'information --- informationsfolder --- указания за употреба --- εγχειρίδιο --- guia de informação --- vade-mecum --- manual de utilizare --- návod --- lietošanas noteikumi --- käsikirja --- guida di informazione --- průvodce uživatele --- příručka --- manual --- vejledning --- manuel d'information --- příručka uživatele --- brugsanvisning --- kasutamisjuhend --- guía --- průvodce --- käyttäjän käsikirja --- udhëzues për përdoruesin --- käsiraamat --- vodič --- Leitfaden --- manuel --- opas --- gebruiksaanwijzing --- informační příručka --- εγχειρίδιο του χρήστη --- kézikönyv --- guía de información --- ghid --- gwida għall-utent --- manual de instrucciones --- Gebrauchsanweisung --- Manual do utilizador --- gebruikershandleiding --- användarhandbok --- vartotojo žinynas --- manwal --- sprievodca užívateľa --- οδηγός --- user's guide --- handbook --- manual del usuario --- podręcznik --- handleiding voor de gebruiker --- príručka --- käyttäjän opas --- vadovas --- útmutató --- manuale --- instruction manual --- Handbuch --- vademecum --- praktinis vadovas --- atmintinė --- juhend --- udhëzues --- manuál --- vartotojo vadovas --- használati utasítás --- εγχειρίδιο πληροφοριών --- manual de uso --- manuale di informazione --- priročnik za uporabo --- manual de información --- οδηγός πληροφοριών --- manuale d'uso --- guida --- Vademekum --- наръчник --- Manual de informação --- manuel utilisateur --- manual për përdoruesin --- user manual --- instrukcijų knyga --- vägledning --- metodisks līdzeklis --- relations publiques --- vzťahy s verejnosťou --- marrëdhënie me publikun --- relazzjonijiet pubbliċi --- relații cu publicul --- sabiedriskās attiecības --- PR --- vztahy s veřejností --- relaciones públicas --- odnosi s javnošću --- односи со јавноста --- suhtekorraldus --- односи са јавношћу --- ryšiai su visuomene --- pubbliche relazioni --- relações públicas --- Public relations --- odnosi z javnostmi --- връзки с обществеността --- közönségkapcsolatok --- suhdetoiminta --- δημόσιες σχέσεις --- styky s veřejností --- píár --- портпарол --- εκστρατεία ενημέρωσης --- sabiedriskā saskarsme --- public relation --- viešieji ryšiai --- ПР --- glasnogovornik --- Интернет --- internet --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- commercialisering --- commercialisation --- trženje --- rinkodara --- markkinointi --- tirgdarbība --- avsättning --- εμπορία --- маркетинг --- comercialización --- commercializzazione --- forgalmazás --- Marketing --- kummerċjalizzazzjoni --- afsætning --- comercialização --- margaíocht --- turundus --- marketinška politika --- introducción en el mercado --- det at bringe på markedet --- marketinška kampanja --- turunduskampaania --- marketingová politika --- colocação no mercado --- op de markt brengen --- odbytová politika --- marketingová struktura --- strukturë marketingu --- política de comercialização --- δομή εμπορίας --- marketing structure --- turundusstruktuur --- forgalomba hozatal --- tirgdarbības struktūra --- утрживање --- campagne de commercialisation --- rinkodaros struktūra --- marketingstructuur --- mise sur le marché --- campanha de comercialização --- marketingpolitika --- campanie de marketing --- marketingtevékenység --- marketingová kampaň --- lancio sul mercato --- markedsføringsstruktur --- tirgdarbības politika --- politikë marketingu --- marketing policy --- marketingcampagne --- marketingová štruktúra --- organizacija marketinga --- politica di commercializzazione --- markkinointiperiaatteet --- turunduspoliitika --- értékesítési politika --- exploitation commerciale --- Inverkehrbringen --- estructura de ventas --- tirgvedība --- Vermarktung --- politică de marketing --- περίοδος εμπορίας --- πολιτική εμπορίας --- marketinška strategija --- struttura di commercializzazione --- campagna di commercializzazione --- politique de commercialisation --- εμπορική διάθεση --- campaña de comercialización --- estrutura de comercialização --- structure de commercialisation --- política de ventas --- marketingbeleid --- exploração comercial --- marketing campaign --- fushatë marketingu --- стратегија за рекламирање --- διάθεση στην αγορά --- политика за рекламирање --- det at bringe i handelen --- rinkodaros kampanija --- Absatz --- structură de marketing --- explotación comercial --- markkinoinnin rakenne --- markkinointikampanja --- rinkodaros politika --- markedsføringspolitik --- εμπορική εκμετάλλευση --- Absatzstruktur --- sfruttamento commerciale --- tirgdarbības kampaņa --- Absatzpolitik --- kirjasto --- könyvtár --- bibliotēka --- librerija --- biblioteka --- βιβλιοθήκη --- Bibliothek --- raamatukogu --- bibliothèque --- bibliotheek --- knižnica --- knihovna --- bibliotekë --- bibliotek --- bibliotecă --- knjižnica --- библиотека --- biblioteca --- studovna --- Bücherei --- hemeroteca --- čítárna --- читална --- kultūras veicināšana --- kulturfrämjande --- promocja kultury --- kulttuurin edistäminen --- podpora kultúry --- bevordering van culturele activiteiten --- kultuuri edendamine --- promoción cultural --- promocija kulture --- promozzjoni kulturali --- kulturna promidžba --- kultūros skatinimas --- promoção cultural --- промоција културе --- a kultúra előmozdítása --- πολιτιστική προώθηση --- promotion culturelle --- fremme af kultur --- promovare culturală --- propagace kultury --- promovim kulturor --- промоција на културата --- Werbung für Kulturveranstaltung --- реклама на културно представяне --- promozione culturale --- промоција на културни настани --- propagování kulturních akcí --- folkbildningsarbete --- kulturális reklám --- promovarea culturii --- Kulturwerbung --- a kultúra támogatása --- културна промоција --- promovim i kulturës --- bildningsfrämjande --- promotion of culture --- Marketing. --- Public relations. --- 025 --- 020 --- 659 --- AA / International- internationaal --- Reclame - Public relations. --- Publicité - Relations publiques. --- Advertising. Public relations. --- 659 Reclame - Public relations. --- 659 Publicité - Relations publiques. --- 659 Advertising. Public relations. --- Bibliotheekwezen: algemeenheden --- Reclame - Public relations

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