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Textile fabrics -- History --- Textile industry -- History --- History, Ancient
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Une enquête sur les quatre entreprises les plus influentes de la planète qui analyse les ressorts de leur succès et de leur pouvoir. L'auteur montre comment elles ont pénétré le quotidien de chacun, manipulant les besoins émotionnels fondamentaux. Il explique également comment appliquer leurs leçons pour développer sa propre affaire.
Information services industry --- Internet industry --- History --- Amazon.com (Firm) --- Apple Computer, Inc. --- Facebook (Firm) --- Google (Firm) --- Information services industry - History --- Internet industry - History
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Coffee --- Coffeehouses --- Coffee industry --- History --- Coffee - History --- Coffeehouses - History --- Coffee industry - History --- Coffee - Middle East - History
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This ground-breaking book is the first to examine the brewing industry from the perspectives of economic and business history. It combines chapters on the major European nations with chapters on the United States and Australia.
Brewing industry - History. --- Brewing industry --- Beer industry --- Industries --- Business & Economics --- History --- History. --- Beverage industry
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"From its first glimmerings in the 1950's, the software industry has evolved to become the fourth largest industrial sector of the U.S. economy. Starting with a handful of software contractors who produced specialized programs for the few existing machines, the industry grew to include producers of corporate software packages and then makers of mass-market products and recreational software. This book tells the story of each of these types of firm, focusing on the products they developed, the business models they followed, and the markets they served." "By describing the breadth of this industry, Martin Campbell-Kelly corrects the popular misconception that one firm is at the center of the software universe. He also tells the story of lucrative software products such as IBM's CICS and SAP's R/3, which, though little known to the general public, lie at the heart of today's information infrastructure."--Jacket.
Computer software industry --- History --- Logiciels --- Industrie --- Histoire --- Monograph --- Computer service industry --- History. --- Computer software industry - History
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