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Book
Digital-Native News in South America
Authors: ---
ISBN: 9783031495038 3031495039 Year: 2024 Publisher: Cham Springer International Publishing :Imprint: Palgrave Macmillan

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Abstract

This book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus. In recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion and overcome a divided and fragmented market. Drawing from extensive interviews conducted with audience members, journalists, and media executives from the established news markets of Argentina, Brazil and Colombia, de Macedo Higgins Joyce sheds new theoretical insights on the strategies and practice of independent digital news, its evolution, and its agenda-setting impact in the region. Innovative and rigorous, Digital-Natives News in South America deftly explores this new and important field of research and will be of interest to journalism researchers and media practitioners alike. Vanessa de Macedo Higgins Joyce, Ph.D. is an Associate Professor in the School of Journalism and Mass Communication at Texas State University, USA.


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From Telenovelas to Netflix: Transnational, Transverse Television in Latin America
Authors: --- --- --- ---
ISBN: 9783030774707 9783030774714 9783030774721 9783030774691 3030774708 Year: 2021 Publisher: Cham Springer International Publishing :Imprint: Palgrave Macmillan

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This book is about television in Latin America. Its national and regional industries create most television programming there within genres developed over time in the region. However, part of the programming has always come from the U.S., Europe and elsewhere. With cable, satellite and now streaming TV, that inflow of foreign programming has increased substantially. While many in the audience still prefer national or regional programs for their cultural proximity, an increasing number among the upper-middle and middle classes, particularly the young, are turning to the new foreign services, like Netflix, Amazon and Disney for class distinction, cosmopolitanism or other motives. Among the television industries global regional and national actors are creating a variety of programs and channels (broadcast, pay-TV and streaming) to segment and appeal to different parts of the audience. Joseph Straubhaar is the Amon G. Carter, Sr. Centennial Professor of Communication in the Moody College of Communication at the University of Texas at Austin. He was previously Director of the Brazil Center in the Lozano Long Institute of Latin American Studies. He was co-author of Latin American Television Industries. His research focuses on global media, television in Latin America, and the digital divide in Texas and Latin America. Melissa Santillana is a doctoral candidate in the Department of Radio-Television-Film at the University of Texas at Austin. Her research focuses on international media flows, border studies, activist movements, feminist activism, digital media, and digital inequality. Vanessa de Macedo Higgins Joyce is an Associate Professor in the School of Journalism and Mass Communication at Texas State University and a Research Fellow at the Knight Center for Journalism in the Americas. Her research lies in the intersection of transnational media, digital journalism, consensus building, and Latin America. Luiz Guilherme Duarte is an international media research executive with awards for the developments of pioneer television measurement services. He is also adjunct professor at University of Central Florida.

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